In this third post in our weekly Ads in the Wild series, Jeff Sexton of BoostCTR looks at utilizing nostalgia to make searchers connect with your ads.
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Happy Sneak Some Zucchini on Your Neighbor’s Porch Day!
To all the gardeners out there, this is probably among your favorite holidays! Zucchini is one of Earth’s most prolific plants, so there is a good chance gardeners have some extra zucchini lying around. Today is the perfect day to...
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AdWords Performance Grader: A Nice New Tool From WordStream
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis....
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How To Create A PPC Keyword List
This is the first part in PPC Hero's week-long series on starting an AdWords account from scratch. This first post focuses on creating your initial PPC keyword list and walks you through the steps using Hanapin Marketing as an example....
Starting An AdWords Account From Scratch
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s...
adCenter Changing Phrase and Broad Match Behaviors
Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types.
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The Complete Guide To Taking The Microsoft adExcellence Exam
Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the...
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Letter from the CEO – “Just the facts, ma’am.”
This is my sixth ‘letter from the CEO,’ and I’m having a bit of writer’s block coming up with a thematic topic or creative spin like I have in previous letters. So, I’ll just do my best Joe Friday impression...
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Our Greatest Hits for July 2011
Read PPC Hero's Greatest Hits for July 2011 to gain insight on strategy and best practices for your pay-per-click accounts!
Everything You Need To Pass The Google Advertising Fundamentals Exam
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that...
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Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to...
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Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing...
