The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or...
Continue Reading Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me...
Continue Reading Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
If you have some great PPC management insight and would like to share it with the world, here is your chance! PPC Hero is looking for some great guest articles! We are looking for articles that explore PPC management and...
Continue Reading Wanna Write an Article for PPC Hero? We’re Looking for Great Guest Articles!
Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of...
Earlier this week, I sat in on Search Marketing Now‘s webinar, “Paid Search for Big Sites, Big Brands”, by Chris Sherman, Executive Editor at Search Engine Land. The gist of the webinar was giving out tips and tricks on how...
Continue Reading Lessons Learned From SMN’s “Paid Seach for Big Sites, Big Brands” Webinar
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client’s company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any...
Continue Reading Why Trademarked Names Are Allowed in Google Display URL
Today we received an announcement from Yahoo UK that they will be discontinuing their Content Match product in Europe. If you are running ads within a European-targeted Yahoo account, your campaigns will be effected. Just for clarity sakes, I will...
Continue Reading Yahoo Shuts Down Their Content Network in Europe
As your Google AdWords campaign matures, you will be able to determine which days of the week, and what time of day, generates the best results, and you can manage your campaign settings accordingly. By utilizing Ad Scheduling within AdWords...
Continue Reading Your AdWords Advertisements May Not Be Displaying When You Think They Are
Here at PPC Hero headquarters, we’re in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is...
Continue Reading Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here’s my first PPC...
What’s more fun than reading blogs? Reading blogs with pictures of course! In the past two years of PPC Hero’s life we’ve created several illustrations that we “try” to relate to our content so we can visually please our readers...
Continue Reading Check Out Our Collection of PPC Hero Images!
Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed. This time around, Yahoo hasn’t made significant...
Continue Reading What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?
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