I had a call with an MSN AdCenter rep the other day that showed me a pretty cool feature when using match types in MSN. I had added keywords into MSN for a client of mine a while back using...
Continue Reading Utilizing Match Types in MSN to Increase Traffic and Leads
The end of the month is upon us. For many PPC managers this is crunch time for a number of reasons. You may be scrambling to meet that lead goal for the month, or complete that account optimization that is...
Continue Reading How To Decrease Your PPC Spend Smartly and Quickly
According to Google, advertisers are only allowed to have one domain name per ad group in their ad texts. You may no longer have multiple domain names for each ad text in your ad groups. Advertisers today are allowed have...
Continue Reading Adwords Makes Yet Another Change to the Display URL Policy
It’s no lie, a lot of PPC bloggers talk about how to build and expand your negative keyword lists. But I’ve been ruminating on negative keyword list expansion here lately, and you know what? It never hurts to have a...
Continue Reading 5 Ways to Build and Expand Your Negative Keyword Lists Today
This week’s roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC...
A short while ago Google added some additional options in the campaign settings of your Adwords account. Since some of these settings and options can be confusing for experienced advertisers as well as newbies, I’ll go over these settings and...
Continue Reading What To Do With Your Device Platform Settings within Your Google Adwords Campaigns
The most recent addition to the Google AdWords distribution is the Search Partner Network. AdWords ads have appeared on these sites for a while but advertisers were not given the option to choose this distribution. Now, you can opt-in or...
Continue Reading Want Better Reporting for the Google AdWords Search Partner Network? You Got It!
Today I came across a Search Engine Roundtable post from last week that speculates whether or not Google AdWords recommends using multiple match types for a single keyword phrase. Born out of a thread at WebmasterWorld, the post struck me...
Continue Reading Match Types in Google AdWords – Use ‘Em if You’ve Got ‘Em
If you have some great PPC management insight and would like to share it with the world, here is your chance! PPC Hero is looking for some great guest articles! We are looking for articles that explore PPC management and...
Continue Reading Wanna Write an Article for PPC Hero? We’re Looking for Great Guest Articles!
Happy Friday everyone! We’re having a heat wave here in Indiana, with the temps supposed to get up to 14 degrees today. I call it a heat wave based on the sub-zero temperatures we encountered yesterdays. Grab your cup of...
Earlier this week, I sat in on Search Marketing Now‘s webinar, “Paid Search for Big Sites, Big Brands”, by Chris Sherman, Executive Editor at Search Engine Land. The gist of the webinar was giving out tips and tricks on how...
Continue Reading Lessons Learned From SMN’s “Paid Seach for Big Sites, Big Brands” Webinar
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client’s company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any...
Continue Reading Why Trademarked Names Are Allowed in Google Display URL
Save time and Become the Hero with updates from PPC Hero in your inbox!
