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Client Relations, Intermediate PPC Strategies
Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition. Read More »
Business of PPC, Client Relations
While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account. Read More »
2nd & 3rd Tier Search Engines, Content / Display Network
Beyond Google is another display tactic worth testing - Yahoo Gemini. Read More »
PPC Strategy, PPC Theory
We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy. Read More »
Ad Extensions, Ecommerce PPC
Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Read More »
Business of PPC, Client Relations
View 7 steps for better communicating bad news and possible solutions to clients. Read More »
Basic PPC Strategies, Bid/Budget Management
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them. Read More »
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