The average conversion rate of Facebook ads is 9.21. If your conversion rate is lower than 10%, it's time to start focusing on improving... Read More »

Don’t be blinded by the ad strength, focus on the performance! A higher ad strength doesn’t mean: better CTR, better conversion rate or better quality score. Read More »

Wanting to know how to improve your conversion rate to make the most out of your online traffic? Here is how to optimize your website for higher conversion. Read More »

Landing page bounce rate is one of the most important metrics to track. If your bounce rate is high, you won’t capture as many email addresses as you should. Read More »

Writing high-quality posts that convert clients is hard – these techniques will help you make your content more impactful and turn readers into clients. Read More »

While some brands put CRO testing on hold during the holidays, there are some eCommerce-specific best practices to implement to make the most of the season. Read More »

One marketing content pro discusses a few ways to make landing pages grab (and keep) readers' attention. Read More »