If the goal of conversion rate optimization (CRO) is to alter users’ behavior, we need to first understand how they currently behave and what’s...

In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.

Landing page copy can make or break a user's journey at any point of the conversion funnel. Here are some areas to consider when improving your landing page copy, plus a few tips to strengthen your copy now! 

If you are wondering why users aren’t converting on your landing page, it could be because users still have questions, concerns, and objections that are stopping them. Learn how to overcome these objections with three actionable tactics to increase your conversions - sometimes you have...

As advertisers, we need to take advantage of the upcoming holiday sales predictions and position ourselves for an outrageously successful holiday season. To set yourself up for success, we’ve highlighted 5 tips to maximize your online sales.

CRO is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for...

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.