Conversion Rate Optimization, Shopping/eCommerce
We will take a look at what a conversion funnel is, the parts that it consists of, and the 7 best ways to optimize the conversion funnel to make more sales. Read More »
Conversion Rate Optimization, Landing Pages
Congruence analysis is an important area to focus on to align your PPC and CRO strategies. Read this article to learn why congruence should matter to you and a couple of places to look for optimization opportunities in your ad copy and on your landing... Read More »
Conversion Rate Optimization, Ecommerce PPC
Are we coming to a point where people prefer free shipping? One recent article states that customers want items shipped fast and for free. Read More »
A/B Testing, Conversion Rate Optimization
If the goal of conversion rate optimization (CRO) is to alter users’ behavior, we need to first understand how they currently behave and what’s preventing them from taking that desired action. Read More »
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