Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform. Read More »

Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect. Read More »

In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates. Read More »

If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows. Read More »

Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Read More »

We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. Read More »

Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study. Read More »