Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what...

In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.

If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.

Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.

We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business.

Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.

I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks. In 2015, it means revenue and ROAS.