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Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and... Read More »
Branding, PPC Advice
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches. Read More »
Attribution Modeling, Branding
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels. Read More »
Basic PPC Strategies, Branding
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post. Read More »
Branding, Our Position
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising. Read More »
Branding, Business of PPC
PPC both complements and positively affects other areas of your online and offline marketing programs. Read More »
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