Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.

Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.

There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.

YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.

PPC both complements and positively affects other areas of your online and offline marketing programs.

With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.

Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.