There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
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The Case for YouTube Advertising
YouTube provides an enormous opportunity to gain brand exposure. We’re an on demand generation where television consumption is down and digital is rising.
How PPC Creates Synergy Throughout The Marketing Program
PPC both complements and positively affects other areas of your online and offline marketing programs.
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How Yahoo Stream Ads Opened Up Doors For One Client
With the right mindset and monitoring in place, many advertisers may see that Yahoo Stream Ads actually perform well.
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Easy Ways To Measure The Value of Branded Campaigns
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
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Introducing the New PPC Hero
It’s a big day. One that’s been a long time coming, and one that’s taken a lot of time, effort, and energy here at the Hanapin offices. But it’s finally here, and we’re proud to finally welcome you to the...
SCHEME: The Easy Acronym For Pitching Branded PPC
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO...
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Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a...
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Engagement Ads: New Way For Getting Customers To Interact With Your Brand
Google has developed a new ad format called ‘Engagement Ads’. The purpose of these ads is to provide an interactive way for users to engage with your brand. Google recognizes that branding is a different marketing objective than direct response,...
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Introducing the New Face of Hanapin Marketing
As most readers of PPC Hero know, this blog is written by the account management team at Hanapin Marketing–an enterprise-caliber digital ad agency. So naturally, we’re very excited to announce that we have just launched the new version of HanapinMarketing.com!...
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Was Direct Response The Wrong Model For Facebook?
I often think about how unfortunate it was that Facebook adopted a Pay-Per-Click advertising model when it first introduced its advertising feature. Unfortunate because PPC was intimately associated with Google’s Adwords advertising model — a direct response model if ever...
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