Branding, Lead Gen
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms. Read More »
Branding, Geo Targeting
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions. Read More »
If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available. Read More »
Branding, Competitive Analysis
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it... Read More »
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