Branding, Geo Targeting
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions. Read More »
If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available. Read More »
Branding, Competitive Analysis
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it... Read More »
Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective... Read More »
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