Business of PPC, How To
Love Your In-House PPC Employee? Pay Them More
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for... Read More »
Business of PPC, How To
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for... Read More »
Bid/Budget Management, Business of PPC
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running. Read More »
Business of PPC, Our Position
Check out the third and final installment in my dissecting PPC agency pricing models series. Read More »
Business of PPC, PPC Strategy
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion. Read More »
Business of PPC, Client Relations
The in-person meeting for prospective new agency/client relationships has become crucial. Not just for the potential client, but for the agency as well. Read More »
Business of PPC, How To
In today's post, I will outline steps to start getting your mind focused on the strategic elements of PPC account management. Read More »
Business of PPC, Our Position
This is the second post in my series on the topic of pricing models and contracts. Today we're going to look at models such as hourly rate and minimum monthly fees. Read More »
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