Ad Extensions, Competitive Analysis
The Most Underutilized Microsoft Advertising Features
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves. Read More »
Ad Extensions, Competitive Analysis
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves. Read More »
Case Studies, Competitive Analysis
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads. Read More »
Competitive Analysis, Experiments & Testing
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low. Read More »
Branding, Competitive Analysis
We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it... Read More »
Competitive Analysis, Conversion Rate Optimization
Competitor analysis helps clarify the user journey by giving you the full view of the competitor landscape. This article takes a look at how to use SEMrush to complete competitor analysis. Read More »
Client Relations, Competitive Analysis
This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry. Read More »
Basic PPC Strategies, Branding
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns. Read More »
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