Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak...
Free PPC Training for the Noobs at Your Agency
Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.
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Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format.
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Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a...
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What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
How I Lowered Brand CPA By 90% While Increasing Conversions
By removing broad match keywords, brand CPA decreased by more than 90% while simultaneously driving higher conversion volume.
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Highlights From Google’s Keyword Planner Update
The Google Keyword Planner is a useful tool for every Google Advertiser. Learn more about the most recent updates!
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Your First Google Ads Campaign: Everything You Should Know
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
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Guide To Google Ads Performance Planner
The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with...
Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out.
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Google Ads Phasing Out Game Content Category
Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.
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6 Tactics to Dominate Local PPC
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
