Start exploring with drafts and experiments to get deeper insight about what could make your campaigns function at peak performance.
AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Learn what the October 4th update to AdWords Daily Budgets means for your account and explore the benefits of this update!
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Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
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Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test!
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Demystifying Average Position in AdWords
Get a better understanding of average position and how to breakdown data to determine what is the best position for your ads.
Google Target Outranking Share Bid Strategy Success
See results from a successful target outranking share automated bid strategy and learn how to implement it on AdWords campaigns.
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Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. By comparing the two we’ll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading.
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Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
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A New Perspective For YouTube Advertising
YouTube can be more than just another PPC platform, but selling its value may require a shift in the way we think and talk about video ads.
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
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Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
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