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Machine Learning, Opinion
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why. Read More »
Conversion Rate Optimization, Display
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about. Read More »
Automation, Machine Learning
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team.... Read More »
Machine Learning, Upcoming Webinars
Time to talk through what you ACTUALLY want to know about AI and machine learning. Submit your questions! Read More »
Automation, Machine Learning
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground. Read More »
A/B Testing, Ad Copy Testing
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results. Read More »
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