Audience Targeting, Branding
Brand Attention: The metric you are not thinking about
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and... Read More »
Audience Targeting, Branding
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and... Read More »
Excel, Facebook
Facebook should be a part of every digital marketing strategy. Learn how to use Google Analytics to make a better, quantitative case for paid Facebook efforts. Read More »
Bid/Budget Management, How To
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs. Read More »
Basic PPC Strategies, Multi-Channel Funnels
There is plenty of value to be found within search's alternative options. Furthermore, increasingly complex purchase paths call for expansion outside of search. Read More »
Mobile, Multi-Channel Funnels
The traditional marketing funnel that used to be awareness, consideration, and then purchase has almost become obsolete. No longer is the buying cycle a linear path. In fact, it's become necessary to identify the right attribution model for your business. Read More »
Ad Texts, Content / Display Network
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. Read More »
Ad Extensions, Advanced PPC Strategies
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Read More »
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