Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance,...

Learn why using phrase match negatives and segmenting match types will better tailor search terms and cut out unwanted results.

Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently.

Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.

When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.

With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.

"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.