In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices...

Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place! In this blog, I cover...

Negative keywords are important to any PPC campaign as it can help filter unwanted traffic before a user reaches your landing page. For instance, you are trying to attract people interested in shoes, but you don’t sell red shoes. By adding “red” as one of...

Learn why using phrase match negatives and segmenting match types will better tailor search terms and cut out unwanted results.

Today I'm going to talk about my love of negativity. Negative keywords, that is. Read on for tips to ensure you use negative keywords correctly and efficiently.

Search query reports are a fact of life. No matter how great your keywords are, there will always be queries that don’t quite match your target.

When you realize that keywords only exist on the PPC marketers end, you understand that users do not search for keywords – they perform search queries.