Feed Rules allows advertisers to create rules that alter existing values or attributes to make them acceptable by Google Shopping. Read More »

At just over 15 years old, the primary paid search platform is slated to undergo its first complete design overhaul since 2008. Read More »

Facebook is beginning to roll out Advanced Custom Combinations for Website Traffic Audiences. Read More »

The announcement we’ve been anticipating for months has finally been made: The AdWords app for iOS has been released! Read More »

Custom columns in AdWords, which grant marketers the ability to segment unique key metrics, have acquired an additional layer of potential application. Read More »

Bing aims to improve search business by powering AOL searches globally. This move comes soon after Yahoo loosened ties with Bing. Read More »

Smarts Goals powered by Google Analytics helps identify high-quality traffic and optimizes for those visits within AdWords. Read More »