Read this case study on how online marketing synergy helped one advertiser increase PPC revenue for an ecommerce account using a lead generation strategy.
Continue Reading How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
Continue Reading Three Things I Learned About Our Lead Generation Clients
On The Road Again – Using Strategy Roadmaps To Drive Client Success
When starting off with a new client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development.
Continue Reading On The Road Again – Using Strategy Roadmaps To Drive Client Success
PPC Strategy Through Expansion And Reviews
Not only should communication be clear and transparent, there should be creative strategies, fresh insights continuously attained, and market expansion ideas.
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your...
Continue Reading Are Multi-Channel Efforts Undermining Your PPC?
Why Dynamic Search Ads Are The Perfect Solution For Internal Paid Search Cannibalization
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic.
Determining The When And How Of Cross-Channel Budget Allocation
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
Continue Reading Determining The When And How Of Cross-Channel Budget Allocation
Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
How Segmented Is Too Segmented In PPC Accounts?
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation.
Continue Reading How Segmented Is Too Segmented In PPC Accounts?
Strategic Tools Your PPC Agency Should Be Providing – Part 2
Using focus group feedback, we have implemented new processes to create additional value for our clients.
Continue Reading Strategic Tools Your PPC Agency Should Be Providing – Part 2
The 4 Stages Of Learning PPC
As my last blog post on PPC Hero as a Hanapin Marketing employee, I'd like to share some knowledge on the stages of learning PPC.
3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be dull. Here we will reveal 3 Facebook lead gen strategies to breathe life into your account.
Continue Reading 3 Facebook Lead Gen Strategies That Will Blow Your Mind
