This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform.
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
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LinkedIn Ads & Hubspot Integration: The Rundown
One Paid Social Strategist covers how to integrate a LinkedIn Ads account with the Hubspot CRM and all of the benefits that come with the integration.
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New LinkedIn Ads Features Every B2B Advertiser Should Know
One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.
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COVID-19: Will Paid Media Ever Be the Same Again?
COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.
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Reach Out to the Right Decision-Makers on LinkedIn Ads
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.
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An Essential Rundown On Twitter Ads
If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on.
Early LinkedIn Conversation Ads Results
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.
Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
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4 Tips For Facebook Catalog Sales Campaigns Efficiency
In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.
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