One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases... Read More »

COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results. Read More »

Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works. Read More »

If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on. Read More »

This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type. Read More »

If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. Read More »

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »