Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.

If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on.

This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.

If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.

In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.