Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.

The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.

Facebook recently revamped the relevance score metric into three new metrics. Learn more about this change and how it helps you.

It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.

With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels.

Audience overlap can lead to negative results for your Facebook campaigns. Follow this guide on how to diagnose and fix your overlap for better results.