This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how...

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

Pinterest, as a relatively new advertising platform with promising potential, is the perfect place to start diversifying your digital strategy.

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.

Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.

Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.

If you're planning your 2020 marketing budget, there are a lot of paid media trends you should be considering.