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Industry News, Opinion
COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see... Read More »
Audience Targeting, LinkedIn
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works. Read More »
Social, Social Media
If you want to utilize what Twitter Ads can do for you and maximize your investment in the platform, read on. Read More »
Linked In, LinkedIn
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type. Read More »
Facebook, How To
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. Read More »
Analytics, Attribution Modeling
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »
Case Studies, Experiments & Testing
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights. Read More »
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