Every week, our own Hanapin and PPC Hero account managers (and in-house experts) conduct webinars packed with tips, tricks, and actionable takeaways that will turbocharge your accounts and bring you to a new level of PPC. Hosted alongside some awesome...
Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
Continue Reading Managing an Education PPC Account. What You Need to Know
How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
Most digital advertisers already know that the holidays aren’t just a time for shopping — they’re an even more crucial time for selling. But what many don’t know is how to take advantage of that unique seasonal shift. You know...
Continue Reading How to Keep Your Agency on Top of Holiday Ecommerce Planning – New Whitepaper!
7 More Questions To Ask A Prospective Pay Per Click Agency
In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.
Continue Reading 7 More Questions To Ask A Prospective Pay Per Click Agency
9 PPC Hacks You Should Be Using – New Whitepaper!
Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks...
Continue Reading 9 PPC Hacks You Should Be Using – New Whitepaper!
9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
Continue Reading 9 Things You Need To Know About PPC Analytics [New Webinar!]
[Webinar Recording] Conversion Matters: Getting Started With CRO
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
Continue Reading [Webinar Recording] Conversion Matters: Getting Started With CRO
Day Trading And Pay-Per-Click
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.
Continue Reading Morning Clicks: Departure of Pay-Per-Click, Year’s Top Brands, and More
Conversion Matters: Getting Started With CRO [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never...
Continue Reading Conversion Matters: Getting Started With CRO [New Webinar!]
How To Choose the Right PPC Agency – Whitepaper!
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit...
Continue Reading How To Choose the Right PPC Agency – Whitepaper!
The State of Paid Search in 2014 – Take The Survey!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends...
Continue Reading The State of Paid Search in 2014 – Take The Survey!
