Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can help to alleviate some of this competition.
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording. The materials included will give you a better understanding of PPC for Higher Education businesses, as well as information on new regulations to be aware of, bid strategies and enrollment mapping.
The toolkit contains:
- Managing An Education PPC Account: 3 Things You Need To Know
Learn about new hurdles facing education and how to overcome them
- Managing PPC Education Accounts During Back to School Season
Find out how to take advantage of increased traffic during the season and drive as much conversion activity as possible
- Enrollment Mapping For Thoughtful Geo-Targeting
Discover how a data-driven approach can help you target your audience better
- Continued Client Education: PPC for EDU
Dive into typical pain points and freshen up on recurring topics
- PPC for EDU checklist
PPC checklist for quick and easy validation
- Search Strategies for Higher Education Integrating PPC & SEO for EDU Webinar
A webinar recording that focuses exclusively on higher education PPC and SEO.