Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping.

Upgraded URLs offer several benefits for advertisers, including:

  • less time spent managing URL tracking updates
  • reduced crawl and load times on your website
  • new ValueTrack parameters that help you gain additional insights about your ads, which you can learn more about here.

The new Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Now you have the option to update your tracking information at the account, campaign or ad group level without having to re-set your ad stats.

How It Works

Enter your websites-landing page URL in the Final URL.


Then, move on to tracking template, where you enter your tracking information and tell AdWords how to assemble your URLs.

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Custom parameters will let you customize the information you would like to monitor as well as specific values that get inserted I your URLs when your ad clicks are triggered.


AdWords has also added new ValueTrack parameters (in green) that let you track additional insights about your business and gain new insights.

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Google is rolling out upgraded URLs to all advertisers starting this week. All old URL tracking will begin upgrading to the new system starting July 1, 2015.