New Upgraded URLs for Faster and Easier URL Tracking
February 11, 2015
Constant connectivity has increased the ways that people engage with your business, meaning more data and metrics for you to use to manage ad performance. Google is introducing Upgraded URLs to provide an easier way to manage and track important information about each click on your ads and other targeting options available for Search, Display and Shopping.
Upgraded URLs offer several benefits for advertisers, including:
- less time spent managing URL tracking updates
- reduced crawl and load times on your website
- new ValueTrack parameters that help you gain additional insights about your ads, which you can learn more about here.
The new Upgraded URLs let you enter the landing page portion of your URL and your tracking information separately in AdWords. Now you have the option to update your tracking information at the account, campaign or ad group level without having to re-set your ad stats.
How It Works
Enter your websites-landing page URL in the Final URL.
Then, move on to tracking template, where you enter your tracking information and tell AdWords how to assemble your URLs.
AdWords has also added new ValueTrack parameters (in green) that let you track additional insights about your business and gain new insights.
Google is rolling out upgraded URLs to all advertisers starting this week. All old URL tracking will begin upgrading to the new system starting July 1, 2015.
Browse By Category
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.