When you are in the trenches of your account day in and day out, it’s hard to see what’s really going on sometimes. Without regularly auditing your PPC account, you never know if you are missing out on opportunities or leaking money. With hundreds or thousands of dollars (or more) at stake, that’s a risk you don’t want to take.
Join us for:
- Key metrics that help determine the performance of an account
- Reviewing keywords that cost money but do not convert
- The impact of match types in an account structure
- Auditing ad extensions for maximum coverage