As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum where we ask you, our dedicated audience, what you think about a particular issue in the PPC industry.
We collect the survey results each quarter and turn the data into beautiful (not to mention insightful!) charts and graphs about the direction and mood of the digital advertising landscape. You may be familiar with this concept after we released last year’s State of Paid Search PPC industry survey.
Now, we’re adding that sort of data to each and every Compass, and posting it publicly right here on PPC Hero.
In our second compass of 2014, we’ve focused on an absolute constant in the world of PPC – pain points. No matter how long you’ve been in PPC, pain points are a given. As a team with our own set of clients, we understand the awful pain certain issues can cause and we work through them in a variety of ways everyday. Along with the results of a brand new forum, Hanapin helps you learn how to recognize and overcome pain points, as well as what methods digital marketers are using to determine and find pain points.
In addition to our invaluable survey data, you’ll learn:
- Common pain points
- Tips on overcoming pain points
- Suggestions on the best data to use to find pain points
- Results from our Quarter 2 Forum