This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.
Continue Reading Showcase Products On YouTube With TrueView For Shopping
Google To Debut “Buy” Button In Coming Weeks
Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks.
Continue Reading Google To Debut “Buy” Button In Coming Weeks
Are You Maximizing Your Revenue? Impression Share Reporting in Excel
So maybe you are convinced that using Lost Impression Share Due to Rank more often would be a good idea. But in what ways should we use this metric?
Continue Reading Are You Maximizing Your Revenue? Impression Share Reporting in Excel
[New Toolkit!] The Essential PPC Toolkit For Education
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
Continue Reading [New Toolkit!] The Essential PPC Toolkit For Education
Understanding Budget’s Role In PPC Account Performance
We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.
Continue Reading Understanding Budget’s Role In PPC Account Performance
Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
This post will go through the various aspects of the decision-making process of whether to hire a PPC agency or a traditional agency.
Continue Reading Pros And Cons Of Hiring A PPC Agency Or Traditional Agency To Manage Your PPC
Top 5 Reasons To Download The New AdWords Editor
I’ve downloaded and began using the new version of AdWords Editor, and here are the top 5 reasons you should follow suite.
Continue Reading Top 5 Reasons To Download The New AdWords Editor
Use Remarketing To Think Like A Direct Marketer
Thinking like a direct marketer is crucial to having the best paid search strategy. Read how remarketing can help.
Continue Reading Use Remarketing To Think Like A Direct Marketer
Nurture Social Paid Search Traffic With Remarketing
Remarketing is the link between engaging content and turning social investments into a key part of the sales funnel.
Continue Reading Nurture Social Paid Search Traffic With Remarketing
3 Ridiculously Awesome Resources To Prevail Over Excel
We've put together a number of resources for Excel to help you out and send you on your way to becoming a better PPC marketer.
Continue Reading 3 Ridiculously Awesome Resources To Prevail Over Excel
The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making. Find out what that mistake is.
Continue Reading The Client Relationship Mistake We All Make
Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.
Continue Reading Labels Among Major Changes To AdWords Editor
