Congratulations to Acquisio for winning this year’s search marketing madness! In a hotly contested final round, they bested Search Engine Land to claim the top prize. After a run through the PPC Software Regional, Acquisio beat Andrew Goodman in the...
Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers
The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon. This comes on the heels of the release of enhanced campaigns...
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The Total Guide to Product Listing Ads: Part 3, How to optimize your PLA campaign in your data feed
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I...
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The Power of Universal Analytics In the Palm of Your Hand
How many times have you been sifting through mounds of Google Analytics data and thought to yourself “I wish I could just pre-filter this data to include the stuff I really want?” If the answer is even once, you’ll like...
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Crown The Champion: Acquisio vs. Search Engine Land
This year’s search marketing madness is down to the final match: Acquisio from the Software Region against Search Engine Land from the Blog Region. Both have fought valiantly to make it to this point. But just as there can only...
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The Total Guide to Google Shopping Ads: Part 2, How to Set Up Your Shopping Campaign
You’ve asked for it, and here it is: The Total Guide To Shopping Ads. We took it upon ourselves to put everything we know about Shopping campaigns into one, six part guide. We’ll be posting twice a week until all...
Bing Ads Gets Sassy With Enhanced Campaigns
We all figured it was coming, and it was just officially announced on the Bing Ads blog. Bing Ads will be supporting Enhanced Campaigns soon. (mind = blown) The blog article spends a lot of time going over the difference...
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Need Better Display Traffic? Use Site Category Exclusions!
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes...
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Search Marketing Madness Final Four Announced!
Regional champs have been named in this year’s search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s...
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The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But,...
Continue Reading The Total Guide To Product Listing Ads: Part 1, Setting Up Your Data Feed
Watch Out for Runaway Bids
Two weeks ago I had an alarming discovery in an account. Based on the geo-targets, day-parting and device based bid multipliers I had turned 300,000 keywords in to 7.4 million UNIQUE bids. The reason, as many in the PPC world...
