The keywords in your paid search accounts are what drive the entire PPC machine. Without the keywords, your ads have no trigger to populate. If it were as easy as adding all the keywords in the world and walking away,...
Heroview: An In-depth Look At Remarketing
On today's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has...
Decide the Best of the Best: SMM Regional Finals
The time is upon us. It’s regional finals in this year’s Search Marketing Madness. Our bracket is oh-so-close to its final four. Here’s how each of the regional finalists got here: Software Region Acquisio Round of 64: Def. Wordstream AdWords...
Continue Reading Decide the Best of the Best: SMM Regional Finals
What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up:...
Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
This weeks webinar we went over some of the best practices for guiding your customers through that path change all the time. Listen to the recording to hearHanapin Marketingexperts Jeff Allen, Amanda West-Bookwalter and Christina Hall as they discuss cutting-edge...
Continue Reading Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
Full Value of Mobile – A Dream Coming True?
Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store,...
Continue Reading Full Value of Mobile – A Dream Coming True?
Seven Things We Learned in March That You Should Learn Too
Our accounts got better during March (or at least we all got better at understanding them). In addition to the glories of spring having sprung (see details below), the staff of PPC Hero reveled in some new tips and techniques...
Continue Reading Seven Things We Learned in March That You Should Learn Too
How to Quickly Creep on the Competition And Improve Your PPC Accounts
One of my favorite things about competitor research is the “view page source” option on your competitor’s pages. This isn’t always a great source, but when it is–it really is! Step 1. Right click on your competitor’s site and select...
Continue Reading How to Quickly Creep on the Competition And Improve Your PPC Accounts
Vote Now for Search Marketing Madness Sweet 16!
After a crazy week of voting, the final 16 entrants in this year’s Search Marketing Madness have been decided (you can see the full bracket here). It’s now up to you to decide who should move on to the Elite...
Continue Reading Vote Now for Search Marketing Madness Sweet 16!
New Webinar! Ecommerce Marketing: Find More Customers and Close the Deal
Every online retailer or ecommerce business owner knows that the buying process is a journey. You have to find your customers, connect with them in a meaningful way, get them to your website and convince them to click that “buy...
Continue Reading New Webinar! Ecommerce Marketing: Find More Customers and Close the Deal
Google Grants Us Mobile Specific Value Tracking
We complained and Google listened. As the Enhanced Campaign migration is underway, the Googs have responded to our concerns about existing in a world of all-device campaigns. One solution they are bringing to the table involves parameters in the Value...
Continue Reading Google Grants Us Mobile Specific Value Tracking
Hero Conf Guest Posts: We Have a Winner!
Well, judging our Hero Conf guest post scholarship event turned out to be a lot harder than we expected it to be. We had so many excellent entries, it was difficult to narrow down the finalist, let alone the overall...
