Twenty eleven brought us some strange, sometimes shocking, usually funny search queries. The whole Hanapin office had a great time mining our reports to bring you these gems. We had some great WTQ post tributes to icons such as Justin...
Continue Reading Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
It’s social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by “social context” I mean that you think different thoughts, and are likely to respond to different bids for your...
Hanapin Marketing is currently seeking several Account Managers to join our team, with and without PPC experience, who want to work with some of the best companies nationwide. While PPC experience is preferred, it’s not required, as we have a...
Continue Reading Hanapin is Hiring! Looking for Account Managers!
As rose-colored as my glasses may be, I still find myself frustrated at times. In some cases it is due to specific goals that I am working on surpassing. Sometimes it is because ideas are not flowing from me as...
Our monthly Twitter interviews, Heroviews, are real-time discussions with PPC industry experts. Today’s Heroview featured John Lee (@John_A_Lee). As Director of Client Services at Clix Marketing and a speaker for our upcoming Hero Conf, John will share some tips on...
Continue Reading Heroview- PPC Task Optimization with John Lee
Life is like a box of chocolates… …but this time you know exactly what you’re gonna get! And that’s SUPER EARLY BIRD pricing for Hero Conf! Register for Hero Conf by Friday, February 3, and save $300 on a general...
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But,...
Continue Reading Everything You Need to Know About Ad Position in AdWords
With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human...
Continue Reading PPC & Time Management: A Make-It-Better Checklist
Regular expressions can seem like a foreign language, but once you know how they work you won't know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function...
We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing...
Continue Reading Interview with Matthew Umbro, Founder of PPC Chat
This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend.
Continue Reading How To Use Automated Rules in Google AdWords
Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we’re not stopping! Next up in our webinar series, Kayla will present “Ad Writing and Testing- Benefits and Best Practices.” This session will cover...
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