Each of the major search engines offers an ad text tool called “dynamic keyword insertion.” Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user’s search query term into your ad....
Continue Reading Using Dynamic Keyword Insertion Properly Is An Art Form
Need a refresher on MSN’s dynamic text insertion process? Today’s your lucky day. The adCenter blog walks you through the process and purpose of utilizing keyword insertion and dynamic insertion with {parem} functions. It’s the worst sound in the PPC...
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It’s important for me to get a head start for the holiday season in order to generate the most sales possible, and it’s...
Continue Reading Recap of Google’s Holiday Shopping Guide 2008 Webinar
If you are planning on attending the Masters of Business Online internet marketing conference in Indianapolis, but haven’t bought your tickets yet – now’s the time! Early bird registration has been extended until this Friday, September 26th. By attending this...
Continue Reading MBO Internet Marketing Conference – Extended Early Bird Registration
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time...
Continue Reading Say Goodbye to the Google Site Stats Logo – If You Want
We thought we would wrap up our landing page optimization series by posting a brand new landing page critique podcast! The goal of these podcasts is to give feedback on readers’ landing pages in order to help you make them...
Continue Reading PPC Hero Landing Page Critique Podcast: 411taxrelief.com
Happy Birthday to James Lipton! In honor of his birthday, PPC Hero thought he would give Mr. Lipton the greatest present he could think of: an opportunity to interview a true superhero! It truly was a meeting of the minds....
Masters of Business Online is hosting its second annual event on October 14! We’re announcing it here on PPC Hero because 1) if you’re in Indiana, this is a must-attend event for anyone even remotely serious about Internet marketing and...
Continue Reading Masters of Business Online – Internet Marketing Event
Since the implementation of the Google Quality Score back in July of 2005, Google has received a lot of feedback regarding Quality Score. From this feedback over the past years Google has decided to make a noteworthy change to their...
Continue Reading Your Keywords Are No Longer “Inactive for Search”
As part of our 5 day series on landing page conversion tips I’d like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page....
Over on Search Engine Land Brad Geddes has written a good post on the top three search engine payment options for PPC. We think it’s good for people to read over this and to learn their options on how they...
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a...
Continue Reading Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
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