Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this "Quick Tip" on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I had a client call asking a question about Embedded Match (specifically negative Exact Match) that I was more than happy to answer. There's nothing … [Read more...] about A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
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PPC News Roundup for December 12th, 2008
The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy the holidays as well. Here's the roundup for this week. Scott Brinker over at the Post-Click Marketing blog has written a very interesting article on search marketing … [Read more...] about PPC News Roundup for December 12th, 2008
PPC News Roundup for December 5th, 2008
We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there's always adieu about Quality Score ... Anyways, read on. If you want to stay on top of the recent improvements to the calculation of Quality Score and what they mean for your clients, be sure to check out this post from Google. For all of those advertisers … [Read more...] about PPC News Roundup for December 5th, 2008
Our Greatest Hits for November!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Want to discover what aspects of the Google AdWords Quality Score are holding back your keywords? Learn how to … [Read more...] about Our Greatest Hits for November!
PPC News Roundup for November 28th, 2008
I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age - PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad he's clicked on over the past 60 days. After 100 clicks, he's realized that 110 of them landed on a dead (404 error) page! Simply amazing. Note to … [Read more...] about PPC News Roundup for November 28th, 2008
Ask PPC Hero! PPC Geo Targeting Best Practices
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of responding only to her, I felt this would be a good excuse to recap some of the PPC geo targeting best practices! I set up a campaign, using different Ad … [Read more...] about Ask PPC Hero! PPC Geo Targeting Best Practices
Can Parked Domains Drag Down Your PPC Click-Through Rate?
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let's define what a parked domain is and how it's relevant to PPC. A parked domain is defined as a site that is undeveloped and belongs to a domain name registrar or a domain name holder. Google's … [Read more...] about Can Parked Domains Drag Down Your PPC Click-Through Rate?
How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I'd like to share with you tips on laser-targeting potential customers with your bidding strategy! Whether you are assessing keywords and the … [Read more...] about How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the most important shopping time of the year, in stores and online. Therefore, you need to plan ahead to capitalize on this opportunity to the fullest … [Read more...] about Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
PPC News Roundup For November 7th, 2008
The fine folks over at Search Engine Guide have just finished up their 12 post guide to Keyword Research, Selection, and Organization. Good details, useful advice, check it out! Included in the AdWords monthly budget beta? If so you should read Semvironments blog on the pros and cons of the new beta. They break down the pros and cons of each daily budget setting and monthly … [Read more...] about PPC News Roundup For November 7th, 2008
Consulting
PPC Hero is written by search marketing consultants at Hanapin Marketing, a search agency located in Bloomington, Indiana. Hanapin is currently taking new clients. Read below for more information on the pay per click management services we offer as well as the types of clients we service and why you should hire us! Pay Per Click Management Services Hanapin specializes in … [Read more...] about Consulting
PPC News Roundup for October 31st, 2008
Happy Halloween loyal PPC Hero readers! I hope its full of chills and thrills :o ... As for myself, I always manage to channel my inner child and go all-out for Halloween, good times! Enough chit-chat, here's our PPC roundup for the week. We were having discussions about optimizing some ad groups for a client and the topic of breaking keywords up by match type came into the … [Read more...] about PPC News Roundup for October 31st, 2008
