Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband your frustrations, noble PPC managers! Last week Bing announced that their Bid Landscape tool is now available at the Ad Group … [Read more...] about Bing Ads Announces New Features For Bid Landscape
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Still on PLAs? How to Migrate to Google Shopping
Welcome to this month’s series week on PPC Hero! We’ll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs (Product Listing Ads) in August and accounts running them will be upgraded to Google Shopping campaigns. Google … [Read more...] about Still on PLAs? How to Migrate to Google Shopping
Google Announces Updated Shopping Feed Attributes
Today Google announced updates to Google Shopping Feed attributes. Google touts these updates as improvements developed from data provided to them by merchants over the past year. The 5 updates that Google specifies include: A strong recommendation that mobile users are served a landing page that is optimized for their mobile experience. Google enables the merchant to … [Read more...] about Google Announces Updated Shopping Feed Attributes
Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords. [PPC … [Read more...] about Morning Clicks: Google Introduces New Policies, My Business, Big Players in the Industry Team Up
[New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
New webinar with: Let's face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and online conversions to optimize campaigns and bidding, many ignore the single best way to beat competitors: tracking phone calls. When you don't … [Read more...] about [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as … [Read more...] about Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
New Webinar with Google! Three Next-Level Strategies for Ecommerce PPC
You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search … [Read more...] about New Webinar with Google! Three Next-Level Strategies for Ecommerce PPC
Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written ads for an 11-year-old? Might be time to dust off the ol' ad copy handbook and see what it says about targeting children. [Advertising … [Read more...] about Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Google AdWords Conversion Tracking Briefly Broken
It's Monday Morning. You're about to do your PPC statistical Analysis after the weekend, and you see an extremely low conversion count. What did you do wrong? The answer could be nothing, as it appears that there was an error in Google's reporting system this past weekend. The issue appears to have only affected conversion and revenue data. Our Google representative confirmed … [Read more...] about Google AdWords Conversion Tracking Briefly Broken
Guide to Google AdWords – Beginner Edition
So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on learning the terms and concepts of managing a Google AdWords account. The concepts learned can be used in other platforms as well! You'll learn: Common terminology … [Read more...] about Guide to Google AdWords – Beginner Edition
Stop Your Google Display Campaigns Going Off The Rails
This week our blog series is taking a look at the most expensive "set it and forget it" mistakes. To open up I'm going to focus on some common problems I see sneak into Display campaigns that aren’t regularly maintained. I'll also show how you can take a few steps to avoid most of the major issues that creep into these campaigns. When it comes to Display advertising on Google … [Read more...] about Stop Your Google Display Campaigns Going Off The Rails
Google’s Keyword Planner Just Got Awesome Today
I’ve always thought of the Keyword Planner like a super eager intern. They bring you all kinds of stuff it worked really hard on for you, but it’s just not as useful to you as they were hoping it would be. Sure, I kept going back for the nuggets of useful information available, but I always wanted more. Well, that little intern just graduated and is ready to do more in-depth … [Read more...] about Google’s Keyword Planner Just Got Awesome Today
