The 2020 PPC Hero Summit is a mere 2 weeks away. This is a FREE, online event, so you can attend from anywhere. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your … [Read more...] about Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
Search Results for: PPC
Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Scripts are a useful tool for managing your Google and Microsoft Ads accounts. They allow you to automate account activity, track metrics, and schedule changes in your accounts. Working at the account level can be restrictive when working across accounts. MCC level scripts provide a solution for handling many accounts. This allows you to scale further and work more … [Read more...] about Taking Advantage of MCC Scripts for Multi-Account PPC Efficiency
Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will be a panel with Hanapin's President Jeff Allen, Microsoft Evangelist and well-known speaker Purna Virji, and Google's Agency Business Development Manager, Drew Whang. The three will discuss what's happening in the … [Read more...] about Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
By now you might have seen a thousand articles telling you why you need to use AI (Artificial Intelligence) for PPC. I should know. I’ve written a good few of these articles myself, preaching the benefits for businesses of all sizes. If you’re unfamiliar with them, let me remind you that AI is: Fast, able to save you time and give you more hours to get your work done. … [Read more...] about 4 Ways You’re Not Utilising AI Properly In Your PPC Campaigns
Tips For Successful PPC Analytics Projects
Goals A clear goal will help guide a project in so many ways. It will also give you a clear definition of what success is, and should be your north star as you start planning and executing a project. In addition to planning for a big project, when you find yourself getting lost in the weeds, go back to your goal. A good question to ask yourself is: how is this helping us … [Read more...] about Tips For Successful PPC Analytics Projects
BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online training event for digital marketers that want to become smarter and more effective at paid advertising. It will feature 8 sessions from the writers and digital experts of PPC Hero, as well as specialists from some of the biggest PPC platforms and tools including Google, Microsoft, Optmyzr, Mobile Monkey, DialogTech, and … [Read more...] about BREAKING: The 2020 PPC Hero Summit is on February 12th!
A Deep Dive Into Advanced Pivot Tables for PPC
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to look at that data across multiple channels. Today I am going to dive deeper into how to look at audiences, ad copy, and data over time. Audience Reporting The best way to get comfortable with pivot tables is to download data … [Read more...] about A Deep Dive Into Advanced Pivot Tables for PPC
6 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital, RyTech, Enilon & Hanapin Marketing. Here's a brief look at some of the positions available: Workshop DigitalRichmond, VARole: Senior Pay Per Click (PPC) Analyst We need a hungry, tenacious PPC professional. We need someone who can effectively communicate … [Read more...] about 6 New Jobs on the PPC Hero Job Board
PPC Reset: Refresh Your Outlook on Your Accounts
New year, new you. It’s a new decade and I think it’s safe to say a lot has changed in the search landscape in the last decade. With the change in decade, change in year, change in landscape, I am encouraging all you PPCers to consider doing a PPC reset: reset your outlook on your accounts and look to refresh what you’re doing. There are endless optimizations we think to do … [Read more...] about PPC Reset: Refresh Your Outlook on Your Accounts
Networking Doesn’t Have To Be Hard: Meet Your PPC Peers
Making 2020 New Year’s Resolutions? Is this the year you’re going to kick those unhealthy habits or read 20 novels? How about earning that raise, or landing that promotion? While we can’t do much more than cheer you from the sidelines for some of your goals, we can help you with your professional development in 2020. One of the keys to professional success is … [Read more...] about Networking Doesn’t Have To Be Hard: Meet Your PPC Peers
7 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Daiwa House Group, The University of Chicago, Blue Wheel Media, Qkids, and Neon One. Here's a brief look at some of the positions available: The University of ChicagoChicago, ILRole: Marketing Coordinator Responsibilities: Supports the day-to-day operations of the marketing … [Read more...] about 7 New Jobs Posted on the PPC Hero Job Board
12 Holiday PPC Optimization Tips
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It was not too long ago that Google expanded their keyword close variant matching. Microsoft Ads has also expanded its … [Read more...] about 12 Holiday PPC Optimization Tips
