Here at PPC Hero headquarters, we're in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is really that important. While I drew my less than adequate flow charts on the white board, it occurred to me that there are many reasons … [Read more...] about Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
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PPC News Roundup for January 9th, 2009
Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here's my first PPC roundup for 2009. Hopefully, your SEM agency is doing a great job for you. However, it's always good to know how to spot a bad agency. This post … [Read more...] about PPC News Roundup for January 9th, 2009
Check Out Our Collection of PPC Hero Images!
What's more fun than reading blogs? Reading blogs with pictures of course! In the past two years of PPC Hero's life we've created several illustrations that we "try" to relate to our content so we can visually please our readers while educating them at the same time! Check out our photo gallery below to see all of our blog series images, holiday images, and just plain fun … [Read more...] about Check Out Our Collection of PPC Hero Images!
How Do You Anticipate PPC Traffic Changes if You Have No Account History?
Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should've written. (Just kidding!) Seriously though, Brad's article touches on one of the best PPC tools around – PLANNING. He thoroughly explains how to review historical data to determine when your PPC account experiences performance spikes (be they … [Read more...] about How Do You Anticipate PPC Traffic Changes if You Have No Account History?
PPC News Roundup for January 2, 2009
Need to save some money on PPC this year? Website Magazine has 5 solid tips for doing just that. These helpful solutions range from reviewing your match type strategy, negative keyword use, account structure, ad scheduling and even taking a look at the search engines you're using. A serious concern on the minds of many marketers is how their PPC campaigns could be affected … [Read more...] about PPC News Roundup for January 2, 2009
6 Ways Diagnose a Problem Within Your PPC Account
It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you're not sure exactly why. In this post I'll show you a few ways you can drill down and figure out mysterious problems within your PPC account. Keep a log: My first recommendation before you even begin managing PPC … [Read more...] about 6 Ways Diagnose a Problem Within Your PPC Account
What Are Your Major Challenges When Inheriting a PPC Account?
We are currently working on a new project and we'd love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts from companies who have been managing their PPC campaign in-house, or using another SEM firm. We are looking for your answers to these questions: What … [Read more...] about What Are Your Major Challenges When Inheriting a PPC Account?
Maximize Your International PPC Exposure in Microsoft adCenter
One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren't as advanced. Yahoo! forces you to open a new account for each location you're targeting – which can thankfully be placed under a single master account … [Read more...] about Maximize Your International PPC Exposure in Microsoft adCenter
Should Small Businesses Really Avoid PPC?
On Monday, Media Post's Search Insider published an article titled, "Small Businesses to PPC Search: Drop Dead." This article takes an interesting tone, one of caveat emptor for small businesses using PPC as a viable marketing option. When I read this article, I envisioned the author holding a massive red stop sign yelling "DON'T DO IT" to any small business owner who … [Read more...] about Should Small Businesses Really Avoid PPC?
Happy Holidays from PPC Hero!
We love the holidays! As you can see, the PPC Hero cast of characters are all dressed up for the season! PPC Hero and Ms. Clicks are Santa & Mrs. Claus. SEO Boy is rockin' his elf get-up. And ROI Bandit is Scoorge (how fitting!). We wish everyone a happy & safe holiday season! … [Read more...] about Happy Holidays from PPC Hero!
PPC News Roundup for December 19th, 2008
Trying to make your PPC ad copy stand out from the crowd can be a daunting task. Shane at semvironment has written a very insightful article to help you fend off the PPC ad copy zombies. For those of you in a highly competitive PPC landscape, this is some very useful information. This post from Search Engine Land expands past PPC, but it's a good end-of-the-year check list … [Read more...] about PPC News Roundup for December 19th, 2008
PPC Hero Landing Page Critique Podcast – PhosphoSolutions
Today's PPC Hero Landing Page Critique Podcast will focus on PhosphoSolutions, submitted by Mike Browning. Mike said in submission that his goal is to increase sales from his website. PhosphoSolutions is a company that is dedicated to making and selling antibodies. With this in mind, the PPC Hero team set out to give Mike some tips and advice on optimizing his landing page. … [Read more...] about PPC Hero Landing Page Critique Podcast – PhosphoSolutions
