This event has already happened. The 2019 PPC Hero Summit is a free online seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with If paid advertising is a part of your job, then this is an event for you. Marketing Managers, Directors, and Specialists will benefit from a variety of topics, … [Read more...] about Live Summit
Search Results for: PPC
Why Facebook And Google Analytics Conversions Don’t Add Up
This question has come up a lot lately with PPC accounts that are expanding into Facebook Ads. “Why are my Facebook conversions higher than Google Analytics?” The problem is we are trying to compare Facebook conversions similar to how we track AdWords and Bing traffic, but it’s not the same. When it comes to comparing conversions, it’s not that Facebook is necessarily over … [Read more...] about Why Facebook And Google Analytics Conversions Don’t Add Up
Want a $15,000 Audit for $1,125? Hero Conf Can Help.
That's right! At Hero Conf Philadelphia, we're offering a 1-on-1 audit experience that is less than 10% the cost of a typical audit. Spend dedicated time with three different PPC experts discussing the ins and outs of your accounts, make adjustments on the fly, and leave with actionable information to make a lasting impact. Or if your looking for a strategy-based agency … [Read more...] about Want a $15,000 Audit for $1,125? Hero Conf Can Help.
[New Guide!] Go Beyond the Basics in Facebook Advertising
If you have already created your Facebook ad account, crafted some basic campaigns, and learned how to get around the interface, you're probably ready to jump deeper into Facebook advertising. This Intermediate Guide to Facebook Advertising will help you get comfortable creating some starter audiences, producing unique images, and drafting ad copy. In this Guide we'll … [Read more...] about [New Guide!] Go Beyond the Basics in Facebook Advertising
OnDemand Webinar: Reaching the Right Customer
On Demand Webinar Reaching the Right Customer: How To Identify & Target Your PPC Audience Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar: Reaching the Right Customer
Show Returning Visitors Extra Love Through RLSA
In light of Valentine's Day, love is in the air and the PPC world is not exempt. We love to see those green deltas when comparing week-over-week or month-over-month performance. We love to see more clicks, more conversions, and more revenue. We also love when all of the above happens effortlessly. Unfortunately, we can’t magically make account performance blossom but we can … [Read more...] about Show Returning Visitors Extra Love Through RLSA
Webinar Confirmation: Mastering the Art of Ecommerce Reporting with Excel
You're All Set! You're now registered for Hanapin's Flash webinar, Mastering the Art of Ecommerce Reporting with Excel. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 Insanely Easy To Implement Features for Ecommerce Retailers How to Use … [Read more...] about Webinar Confirmation: Mastering the Art of Ecommerce Reporting with Excel
Flash Series: Mastering the Art of Ecommerce Reporting with Excel
More about this 20 Minute Webinar If you work at an ecommerce company or work with an ecommerce site, you know how important it is to get accurate reporting, in order to manage your marketing programs. In this webinar recording, experts from Hanapin Marketing walk you through a number of reports and calculations you can use in excel to make sure you have the more relevant and … [Read more...] about Flash Series: Mastering the Art of Ecommerce Reporting with Excel
How To Find Your Competitors’ Bidding Schedule
Over the last few months, I've written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or pushing you out of auctions. When digging into Auction Insights in the AdWords interface (Details > Auction Insights) you are able to utilize segments, with time and device as the options of … [Read more...] about How To Find Your Competitors’ Bidding Schedule
Making A Commitment To Our Community
“If I could call this anything, it would be meat confetti.” I can safely say it was one of the weirder sentences I have ever said on a Tuesday afternoon, but then again I have a strange sense of humour. At a time in the day when I should have been updating a weekly report, or having a water cooler discussion about the latest Star Wars theories, I was donating my time at a … [Read more...] about Making A Commitment To Our Community
Building Relationships For The Future
One of the downsides of working within Sales is the experience of putting all of your time and efforts into winning a new client and ultimately coming up short. All of the phone calls, emails, and proposals, yet nothing comes from it. Some sting more than others, but it’s important to have a short term memory, extract some positives from the engagement and move along to the … [Read more...] about Building Relationships For The Future
[New!] Guide to Facebook Advertising – The Basics
Facebook is becoming increasingly important in the PPC advertising space as its audience and reach continue to increase and its targeting abilities get more robust. If you've decided to jump into the world of Facebook advertising, then this Basic Guide is for you. It offers a great start of getting to the know the interface, important terms, types of ads and targeting available … [Read more...] about [New!] Guide to Facebook Advertising – The Basics
