For most aspiring guitarists, Guitar Hero is about as close as they'll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug in the controller (A.K.A the guitar) and you're good to go! If you're uncomfortable with employing AdWords Scripts and don't want to take the time to … [Read more...] about 4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
Search Results for: PPC
Morning Clicks: Clueless Corporations, Beautiful Excel, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey, alright! Google finally introduced website click-to-call conversion tracking. [PPC Hero, Inside AdWords] It's a prudent marketer who learns from … [Read more...] about Morning Clicks: Clueless Corporations, Beautiful Excel, and More
Google AdWords Introduces Website Call Conversions
Have you been having a rough time tracking your calls that come in from your Google AdWords advertisements? Or have you been able to track the amount of calls that came through the AdWords ad to website path through another source, but it only tracks the amount of calls and not what keyword or ad the call came from? Conversion tracking when someone calls the website … [Read more...] about Google AdWords Introduces Website Call Conversions
Now Voting – Most Influential CRO Experts for 2014!
So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We've found it to be, not only a very popular list, but also a very resourceful one for many of our PPC allies, both new and old. Many of the experts also happen (or not so happen actually!) to speak at our flagship PPC conference , Hero Conf. This year, we've introduced a … [Read more...] about Now Voting – Most Influential CRO Experts for 2014!
The Real Impact of AdWords Close Variant Changes
Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us Tablet and Desktop are the same thing … [Read more...] about The Real Impact of AdWords Close Variant Changes
BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk about the situations in which you could utilize an agency, but also how to maintain a healthy relationship once you're working together. You're sure to … [Read more...] about BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
[Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place. With … [Read more...] about [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Starting in September Google will Require Close Variant Matching
According to Google, 7% of all search queries contain at least one spelling mistake and, in accordance with the basic principles of probability, the longer a query becomes, the more likely an error becomes. To date, PPC managers have had the option of utilizing the “close variants” matching option. This meant that account managers could choose whether their exact match or … [Read more...] about Starting in September Google will Require Close Variant Matching
Bing Ads Announces Release of Top Movers Feature
Yesterday, Bing announced the release of a new feature: the Top Movers feature, very similar to what AdWords offers under the “Home” selection on their navigation bar. Bing’s official release reports that the new tool will help illuminate variations in clicks and spend, pick out campaigns and ad groups that are the greatest source of these variations, and even potentially … [Read more...] about Bing Ads Announces Release of Top Movers Feature
Ace the Google AdWords Advanced Display Exam
Last month I gave you some tips and insights to the Google Fundamentals Exam, and as promised I’m back to help with another test: the Google Advanced Display Exam. Whether you’re a first timer, retaking it after a tough first try, or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru of the themes that will help you ace this test! As … [Read more...] about Ace the Google AdWords Advanced Display Exam
3 Scripts For More Effective Google Shopping Reporting
A few month’s ago I wrote about the power of AdWords scripts reporting. The reporting functionality in scripts allows you to access the API data tables. Not only is reporting faster and more efficient but allows access to additional metrics. Reporting is less technically demanding so even if you don’t have a lot of experience coding, this method is very accessible to … [Read more...] about 3 Scripts For More Effective Google Shopping Reporting
How to Build a Healthy Agency Relationship – Whitepaper!
You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or wrong answer, but if you have decided to work with an agency, there are some key factors in determining whether or not that relationship will be a … [Read more...] about How to Build a Healthy Agency Relationship – Whitepaper!
