The travel agent of the modern world has undergone a seismic shift in identity. Many would argue this position no longer exists, a profession that has crumbled and given way to the digital age. Some would nostalgically recall the freestanding concrete buildings riddled with destination banners and logos intertwined with airplanes as a thing of the past. And while this may be … [Read more...] about [New Whitepaper!] Eight Must-Have Tactics To Make Your Travel PPC Account Soar
Search Results for: PPC
An inside look at how we identify key trends and gaps – PPC Hero Live Summit session!
H. Stanely Judd once said “A good plan is like a road map: it shows the final destination and usually the best way to get there” – a statement that rings true to those of us in paid search advertising. There has been plenty of coverage in the PPC community on how to best approach our accounts. There are tutorials on estimating budgets, lively discussions on the best campaign … [Read more...] about An inside look at how we identify key trends and gaps – PPC Hero Live Summit session!
A Sensationalist’s Survival Guide To PPC Marketing
01Editor's Note - Today, we present the second submission in our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Today's post is from Gil Hong, PPC Account Manager at SEER Interactive. Let’s just face it, the PPC industry can be a scary place.You have competitors lurking around every ad position, clients/bosses that … [Read more...] about A Sensationalist’s Survival Guide To PPC Marketing
Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
With so many new features and changes in the paid search world, it’s easy to forget core tactics when determining your account structure. At the center of every great paid search account is a structure built upon extensive research, planning, and execution. Jacob “Juice” Brown and I are excited to be speaking about building a solid foundation for your PPC at our inaugural PPC … [Read more...] about Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
3 Easy Ways To Be Proactive On New PPC Accounts
Editor's Note - Today, we present the first of two submissions to our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Our first post is from Joe Martinez, Senior Manager, Paid Media & Community at Granular. In this ever-changing world of digital marketing, it can be difficult to stay ahead of the game. There are, … [Read more...] about 3 Easy Ways To Be Proactive On New PPC Accounts
Announcing the 2016 PPC Hero Live Summit!
Spend the day with the writers behind PPC Hero for a live-streaming event! Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community. On Wednesday, March 16th, the PPC Hero team will host a day-long live-streaming event featuring 7 sessions focused on PPC and presented by the … [Read more...] about Announcing the 2016 PPC Hero Live Summit!
Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
As if the words “right-hand side ads” weren't scary enough, the PPC industry continues to change and evolve almost daily. That's one of the reasons our team wants to share our experiences and expertise with you through our very first PPC Hero Live Summit and we're excited to have you! In the opening session with myself and Jeff Allen, President of Hanapin, we'll discuss … [Read more...] about Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
How To Use Multi-Channel Funnels To Improve Your PPC
A successful digital marketing program is based upon a solid understanding of how individual channels interact with each other. Therefore, paid search must be looked at holistically as well. Simply measuring performance in a silo-based solely on direct performance undercuts the full value of PPC. Failure to understand paid search’s contribution to the entire digital marketing … [Read more...] about How To Use Multi-Channel Funnels To Improve Your PPC
[New webinar with Seer Interactive!] How to Identify & Target Your PPC Audience
At the core of marketing success is a philosophy rooted in reaching the right people, with the right content, at the right time through the development of key audience personas. We can apply these same tactics to PPC for greater resonance, more targeted campaigns, and ultimately a better paid search experience. In this webinar, experts from Hanapin Marketing and Seer … [Read more...] about [New webinar with Seer Interactive!] How to Identify & Target Your PPC Audience
Amazing Automated PPC Rules You Must Use
Google and Bing allow you to create automatic rules that can run at scheduled times to make your PPC life easier. You are able to make changes to ad status, bids, budget, keywords, and more. These automated rules can help you save time and money and help you achieve account goals. For the purpose of this post, we're going to look at AdWords rules, but know that we can setup … [Read more...] about Amazing Automated PPC Rules You Must Use
Get more information on PPC services from PPC Hero
Thank you for your submission. A member of our team will contact you soon! Hanapin Marketing … [Read more...] about Get more information on PPC services from PPC Hero
[New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching
2015 was an exciting year in PPC. There were many new features that helped PPC and Digital Marketing, as a whole, see continued year-over year-growth. From AdWords Customer Match to Bing Universal Event Tracking and many other new features, search marketing continues to hold the lions share of digital spend. According to a study by Forrester, more than $103 billion will be … [Read more...] about [New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching
