Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should take you to the product you wanted, only to land on a page that left you wanting more, lost or worse case, forced to search further into the site for the exact … [Read more...] about How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
Search Results for: PPC
A Beginners Checklist for Writing Benefit-Focused Ad Texts
Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to write the best ads possible, you need to write benefit-focused ad texts. Simply put, ads that are benefit-focused do exactly what the name implies … [Read more...] about A Beginners Checklist for Writing Benefit-Focused Ad Texts
Learn the Basics for Building a Killer Keyword List
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I'll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is to give new PPC managers some insight into building their initial keyword list. I am sure that every PPC manager has their own technique/process for … [Read more...] about Learn the Basics for Building a Killer Keyword List
2 Ways You Could Be Killing Your Quality Score Without Knowing It
A lot of times when we get new clients, they already have an existing PPC account they're managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these clients is a complete re-organization of the account to immediately begin improving the structure for Quality Score and Quality Index purposes. However I have learned … [Read more...] about 2 Ways You Could Be Killing Your Quality Score Without Knowing It
A 400% Increase In Conversion Rate? Yep, It’s Possible!
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing page critique subjects and thought we'd share their results with everyone. In August, the PPC Hero Team reviewed the landing for Video Game … [Read more...] about A 400% Increase In Conversion Rate? Yep, It’s Possible!
Use Trust Symbols & Credibility Elements to Increase Conversions
At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers test different elements on their landing pages to increase conversions/leads. Tim has also written a very popular book … [Read more...] about Use Trust Symbols & Credibility Elements to Increase Conversions
Use Your Impression Share Report To Increase Clicks and Conversions
What do you do when you feel like you've hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren't generating the amount of traffic you think you're capable of. The next step you can take is to focus on your campaigns' impression share. Today, I would like to define Impression Share within Google … [Read more...] about Use Your Impression Share Report To Increase Clicks and Conversions
Why Position Preference May Stop Showing Your Ads
One thing I love about managing PPC campaigns is that I'm always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in Google before but I didn't notice that it can be a tricky tool to use and the results can be disappointing. Not because my ads may not … [Read more...] about Why Position Preference May Stop Showing Your Ads
Our Greatest Hits for September!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost … [Read more...] about Our Greatest Hits for September!
RSS Feeds
Receive the latest PPC Hero articles via your favorite RSS Feed! Here are a few comments from PPC Hero readers! "I just wanted to drop you a line and say thanks for all the useful information. I run ppc campaigns (among pretty much all other marketing responsibilities) for a trading card and sports memorabilia company. … [Read more...] about RSS Feeds
Using Dynamic Keyword Insertion Properly Is An Art Form
Each of the major search engines offers an ad text tool called "dynamic keyword insertion." Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user's search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully … [Read more...] about Using Dynamic Keyword Insertion Properly Is An Art Form
Recap of Google’s Holiday Shopping Guide 2008 Webinar
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It's important for me to get a head start for the holiday season in order to generate the most sales possible, and it's becoming a priority for other internet retailers as well. In this webinar recap I'll go over some of the 2007 holiday shopping trends, followed by … [Read more...] about Recap of Google’s Holiday Shopping Guide 2008 Webinar
