Once you've launched your Google AdWords content optimization resulting in greater impressions, clicks and conversions, what is the next step to expand your account? Good question! Now you need to take what is working and make it work better and more often! Here are 6 steps you can take after you've settled into your content-optimized account. Run a placement performance … [Read more...] about The 6 Next Steps After Your AdWords Content Optimization
Search Results for: PPC
RSSFooter
Check out The Adventures of PPC Hero: Heroic Feats of Pay Per Click Management at /. Copyright © 2007-2010 Hanapin Marketing, LLC. … [Read more...] about RSSFooter
5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
Officially announced in March, Google's Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what doesn't. The only problem is that no one's talking about it! There was considerable buzz upon launch, but the blogosphere has since … [Read more...] about 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
Stop Complaining, Start Educating!
It’s natural to be afraid of something you don’t understand. Fear can create distrust, and this can lead to griping and blaming the "problem" and not focusing on the solution. I see this when I read Graywolf’s article "Google Adwords More Pricing BS." He is blaming AdWords and claims they’re ripping us off for requesting a higher minimum bid due to poor … [Read more...] about Stop Complaining, Start Educating!
How To Optimize Your AdWords Content Optimization
Google's content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing a content network optimization to your account. Best of all: you don’t have to do it alone; your AdWords account … [Read more...] about How To Optimize Your AdWords Content Optimization
SEOSpeedwagon Interview on Pay-Per-Click Tips, Tricks, and Advice
When looking for better ways to manage pay-per-click accounts, interviewing PPC experts for their tips and advice almost always seems to help. Brent Sharp who blogs on PPC and SEO management from SEOSpeedwagon was nice enough to share this thoughts, opinions, tips and advice with us on the world of PPC and SEO. Brent works for Intrapromote, a company based out of Cleveland … [Read more...] about SEOSpeedwagon Interview on Pay-Per-Click Tips, Tricks, and Advice
$1,000 Cash Giveaway from Douglas Karr!
Douglas Karr is celebrating some very impressive milestones for his blog! In honor of reaching 1,000 posts, over 1,000 daily unique visitors and over 1,000 RSS subscribers Douglas is giving away $1,000! Hanapin Marketing (and the PPC Hero Team) is proud to be a sponsor for the contest. The contest is running from today (Sunday, Nov. 11) through November 25th. Get details on … [Read more...] about $1,000 Cash Giveaway from Douglas Karr!
How To Launch a New Keyword: Hit the Ground Running!
When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I'd throw in my two cents. If you want to quickly determine the keywords that will best enhance your PPC efforts, I suggest hitting the ground running, rather than limping. There … [Read more...] about How To Launch a New Keyword: Hit the Ground Running!
5 Things to Consider When Inheriting a Google AdWords Account
If you're a professional SEM, chances are you've inherited your fair share of pay-per-click accounts from clients seeking a helping hand. Taking on these clients who have tried their hand at PPC and failed can be a great opportunity for you to prove the value of your services. The downside, however, is that these accounts are undoubtedly in shambles. When you add the wild … [Read more...] about 5 Things to Consider When Inheriting a Google AdWords Account
Just In Case You Missed It…
Below I have gathered PPC Hero's four most visited and hopefully most valuable blog posts from October. Whether you're a brand new subscriber or a current subscriber you may have missed these insightful and helpful tips involving the world of Pay-Per-Click. Enjoy! Google’s Quality Score has done many things for the world of PPC, but in this post we explain how it has … [Read more...] about Just In Case You Missed It…
Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn't sure in which direction to head. I had keyword block, much like writer's … [Read more...] about Don’t Let Yahoo Hurt Your Campaign! Learn 2 Weak Spots In Their Optimizations
Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations from real world PPC results. We decided to place all of that information into a single, cohesive … [Read more...] about Inside Google AdWords Quality Score: Everything You Ever Wanted to Know and More
