We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I've listed 12 "Do's" and "Don'ts" to keep in mind when looking at either constructing a landing page from scratch or revising an existing landing page. Any one who is involved with Search Engine Marketing should read this post and use it as a set of guidelines … [Read more...] about 12 Do’s & Don’ts on Increasing Landing Page Conversions
Search Results for: ad testing
Interview with Kevin Gibbons, SEOptimize
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here. Kevin was kind enough to answer a few of our questions … [Read more...] about Interview with Kevin Gibbons, SEOptimize
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I'll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn't intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account … [Read more...] about Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Don’t Forget Your Branded Keywords and Then Some!
Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past. In the chart below I’ve documented five weeks of testing by adding various branding keyword terms half way through. You’ll see that in the first three weeks, I only have one … [Read more...] about Don’t Forget Your Branded Keywords and Then Some!
PPC News Roundup for July 6, 2007
Looking to diversify beyond Google, Yahoo and MSN's PPC services? Look no further. This is an enlightening piece that outlines the many pitfalls of using shopping search engines, and what they need to do to come out of the dark ages. On Steve L 's PPC blog he talks about four very important mistakes one can make when testing ad text. One small step for MSN, one … [Read more...] about PPC News Roundup for July 6, 2007
6 Ways to Increase Your PPC Traffic
Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I've described six ways I was able to increase traffic for my clients without spending additional money. And in turn, I was able to generate more leads and revenue for my clients. Stop Ad Text Testing, Temporarily - If it's … [Read more...] about 6 Ways to Increase Your PPC Traffic
PPC News Roundup for June 13, 2007
There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the "The Algorithm" campaign is working. Search Insider dissects Ask’s new SERP and gives some very interesting … [Read more...] about PPC News Roundup for June 13, 2007
Placement Performance Reporting
What is it? Google's new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to "all or nothing" content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of … [Read more...] about Placement Performance Reporting
Follow Up on Preferred Cost Bidding Test
As a follow up to my preferred cost bidding blog a few weeks ago, I'm here to share my results after testing for two weeks. Although my cost-per-click has remained nearly the same, my click-through rates and average ad positions have dropped. Campaign #1 is still set at a preferred cost bid of $0.12. For the past two weeks my actual CPC was at $0.09. However it has increased … [Read more...] about Follow Up on Preferred Cost Bidding Test
5 Reasons Why I (we) Blog
We've been tagged by PPC Blog. Instead of having John, Amber and myself post 5 reasons why we each blog I thought I'd write 5 reasons why we blog as a collective: We saw an opportunity to dig into the nitty-gritty details and stats of PPC management. There is a plethora of blogs that post news or updates about PPC management, but not many blogs discuss actual results of … [Read more...] about 5 Reasons Why I (we) Blog
PPC News Roundup for May 1, 2007
The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list … [Read more...] about PPC News Roundup for May 1, 2007
4 Ways to Enhance Your Performance in Yahoo!’s Panama
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!'s new interface - as I'm certain most online marketers are still trying to gain their bearings as well. Recently we released our handbook, Welcome to the Panama Jungle: a user's guide to Yahoo!'s new interface, where we talk about the ins and outs of Panama. … [Read more...] about 4 Ways to Enhance Your Performance in Yahoo!’s Panama
