There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water's edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life. *Note, this image was provided by the author and was … [Read more...] about A Step-By-Step Introduction to Amazon Product Ads
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Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Last week the big discussion across the PPC world was on Google's decision to make close variants mandatory for Exact Match keywords. Hanapin … [Read more...] about Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Learning From Amazon to Increase Ecommerce Impluse Purchases
We've all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new wardrobe and accessories a few hours later. You can’t really explain what happened but somehow the stores just made you believe that you needed to have all of these … [Read more...] about Learning From Amazon to Increase Ecommerce Impluse Purchases
Get In the Zone: Amazon Product Ad Assist
Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so far this week, Amazon Products Ads will only be of use to you if you fall into an ecommerce … [Read more...] about Get In the Zone: Amazon Product Ad Assist
PPC Hero Readership Survey- Win an Amazon Gift Card!
Ladies and Gents, it's that time again...a PPC Hero Readership Survey! Two years ago, we asked for your help in determining our readers' demographics, and in this fast-paced industry, we are well overdue for an update. Our goal is two-fold: first, we would like to learn specific details about our readers for us to continually write relevant content on the blog, and secondly we … [Read more...] about PPC Hero Readership Survey- Win an Amazon Gift Card!
Landing Page Survey – Win a $50 Amazon Gift Card!
We need your help! Landing pages are obviously an integral part of PPC campaigns, and we're conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with lots of valuable data about this facet of PPC. We'll share that data with you after the survey ends so you can benchmark yourself … [Read more...] about Landing Page Survey – Win a $50 Amazon Gift Card!
Is paid search as we once knew it dying? The evolution of Google Ads and the future of PPC
In recent years, the world of digital marketing has been buzzing with one big question: Is paid search as we once knew it dying? With the rise of social platforms like TikTok becoming new search engines, evolving user behaviors, and shrinking Google market share, it’s clear that the digital landscape is transforming rapidly. But what does this mean for PPC professionals? Let’s … [Read more...] about Is paid search as we once knew it dying? The evolution of Google Ads and the future of PPC
Hero Conf UK April 2026
So much more than just a conference... As the largest independent PPC and paid social conference, Hero Conf stands out with its unmatched focus on the practical, hands-on advice you won't find anywhere else. Our sessions cover the latest trends and strategies in Google Ads, Meta (Facebook and Instagram), Twitter, LinkedIn, TikTok, Amazon Advertising, and Apple Ads, offering … [Read more...] about Hero Conf UK April 2026
Why Your Social Media Advertising Might Be Missing The Target
New research has discovered that many major brands' social media advertising strategies might be missing substantial segments of their target audience. The ground-breaking six month study, conducted in partnership with Qrious Insight, tracked the digital behavior of 15,000 participants through a dedicated monitoring application, unveiling surprising insights about advertising … [Read more...] about Why Your Social Media Advertising Might Be Missing The Target
Hero Conf – paid media conference
AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
Managing product feeds has always been a fundamental yet time-consuming task for PPC professionals and digital marketers. Product feeds contain all the data about the items in your store, which makes your product feed the foundation for your campaigns. The better your data is optimized for the channel you’re advertising on, the better your campaign results will be. It can, … [Read more...] about AI-Powered Feed Optimization: 6 Ways to Use AI for Product Feed Optimization
