Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.

Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy. 

You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.

The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.

In this webinar, Feedonomics’ Brian Roizen and Hanapin’s Tanner Schroeder will discuss ways you can optimize your Amazon ads during the holiday madness, from keeping your product in the buy box to ways to staying ahead of trouble in such a busy season. Join us...

Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.

What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.

Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.

Overwhelmed at the thought of launching Amazon ads?

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.