Amazon dominated the ecommerce landscape this holiday season making 10x's more than competing online retailers. Learn more!

Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued.

In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are.

Learn how you can begin testing Amazon Product Ads!

In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.

We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new wardrobe and accessories a few...

Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so...

Ladies and Gents, it’s that time again…a PPC Hero Readership Survey! Two years ago, we asked for your help in determining our readers’ demographics, and in this fast-paced industry, we are well overdue for an update. Our goal is two-fold: first, we would like to...

We need your help! Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with lots of valuable data about...

In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.