Amazon, Social
Straight to Amazon Facebook Ads
Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea. Read More »
Amazon, Social
Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea. Read More »
Amazon, Conversion Rate Optimization
Become a better digital marketer with real-world advice, PPC best practices, and a healthy to-do list after leaving Hero Conf London, 21-22 October at etc.venues St. Paul’s. This year’s program is well on it’s way to becoming our largest UK event yet, and there is... Read More »
Amazon, Bing Ads
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND NEW videos! Along with videos... Read More »
Amazon, Upcoming Webinars
In this webinar, you'll learn how to expand past your current buying strategies and use the Amazon DSP to reach brand new audiences. Save your seat today! Read More »
Amazon, Tools
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS. Read More »
Display, Programmatic
Amazon is continually showing that it is the only company that will consistently compete with Google and Facebook, and is already becoming a leading DSP. 41% of advertisers are using Amazon DSP, outperforming all its competitors including Google & The Trade Desk. What does that... Read More »
Amazon, News
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage. Read More »
Amazon, Ecommerce PPC
Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy. Read More »
Amazon, Certification
You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test. Read More »
Amazon, Ecommerce PPC
The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace. Read More »
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