Amazon, News
Amazon Text Ads To Be Discontinued
Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued. Read More »
Amazon, News
Amazon Text Ads were announced just a short time ago, and yet the program is soon to be discontinued. Read More »
Amazon, How To
In order to bridge the gap between Product Ads and other Amazon seller services, Amazon has released Text Ads. Learn how to setup and what our initial thoughts are. Read More »
Amazon, Ecommerce PPC
Learn how you can begin testing Amazon Product Ads! Read More »
Bing, Bing Ads
In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users. Read More »
Advanced PPC Strategies, Buying Cycle
We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new wardrobe and accessories a few... Read More »
2nd & 3rd Tier Search Engines
Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so... Read More »
Surveys
Ladies and Gents, it’s that time again…a PPC Hero Readership Survey! Two years ago, we asked for your help in determining our readers’ demographics, and in this fast-paced industry, we are well overdue for an update. Our goal is two-fold: first, we would like to... Read More »
Give Aways, Landing Pages
We need your help! Landing pages are obviously an integral part of PPC campaigns, and we’re conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with lots of valuable data about... Read More »
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