Today’s PPC Hero Landing Page Optimization Podcast will focus on the KidsCoats.com PPC landing page, submitted by Alan. Alan submitted the page because he’s looking for ideas to increase his conversion rates. The PPC Hero team has provided an analysis of the well-formatted elements of the landing page, as well as some ideas which could be tested to continually improve PPC … [Read more...] about PPC Hero Landing Page Optimization Podcast – KidsCoats.com
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Learn More about The Search Monitor – SWEEPSTAKES SPONSOR
In case you haven't heard, the Hanapin Marketing Team is giving away $16,000 in SEM software, books and services in our Totally Awesome SEM Sweepstakes! Throughout the week we're going to give you some details on the software prizes that are up for grabs in the sweepstakes. And if you haven't done so, enter now! The Search Monitor provides real-time competitive intelligence to … [Read more...] about Learn More about The Search Monitor – SWEEPSTAKES SPONSOR
PPC Hero News Roundup for Friday 9/4/2009
If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language - understanding the language of your customers and enforcing the bond between ad and landing page. Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on … [Read more...] about PPC Hero News Roundup for Friday 9/4/2009
Expand Your Keyword List Smartly and Efficiently
Keyword research is an ongoing tactic that continuously helps increase the performance of your PPC account. When inheriting a new Google AdWords, Yahoo!, or MSN account, it's important to do a thorough scan of all the keywords in the account and begin researching what new keywords you could potentially add. There are various methods of doing additional keyword research … [Read more...] about Expand Your Keyword List Smartly and Efficiently
How To Geo-Target a National PPC Campaign
Typically pay-per-click managers who promote a nationally available product or service only run a nationally-targeted campaign. But they are missing a huge opportunity to serve relevant ads for local search queries. With increasing competition in the SEM industry, advertisers are looking for more ways to optimize their campaign. By implementing geo-targeting for a National … [Read more...] about How To Geo-Target a National PPC Campaign
Blog News Roundup for Friday, May 29, 2009
Do you like to party hard on the holidays? If so you don't want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that advertisers may use to focus their search campaigns. Personally, I'm looking forward to Ugly Dog Day at the end of June, but I don't think I have a search campaign that can … [Read more...] about Blog News Roundup for Friday, May 29, 2009
How to Leverage Google’s Trademarked Term Bidding Policies
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or key product seems to be a money-losing proposition. After all, in pay-per-click advertising, we seek relevant traffic that is likely to … [Read more...] about How to Leverage Google’s Trademarked Term Bidding Policies
Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test ad creative that speaks to these customers. And you must follow the numbers as you expand and contract your keyword list and adjust … [Read more...] about Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
PPC News Roundup for 3/20/2009
Just in case you haven't heard, Microsoft adCenter has upgraded their conversion tracking options. Read this post to get all the details and find out how to update the tracking code on your site. The Google AdWords Agency blog announced yesterday that you can now add in display ads with coupons in them. The coupon ads are new templates that are located in the display ad … [Read more...] about PPC News Roundup for 3/20/2009
Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I only recently realized that Google’s conversion optimizer had lowered its requirement on the search network to 30 … [Read more...] about Know the How, When, Why of AdWords Conversion Optimizer
Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! One of the reasons I love reading PPC Hero is that it’s written by people who actually create, manage and report on … [Read more...] about Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
Why Trademarked Names Are Allowed in Google Display URL
A PPC Hero subscriber brought this to my attention the other day. He said that the name of his client's company was trademarked, and they filed this trademark with Google so no competitors could display their trademarked term in any PPC advertisements. However, he noticed that one of his competitors did have the name of the trademarked company in their display URL. I contacted … [Read more...] about Why Trademarked Names Are Allowed in Google Display URL
