Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them. As part of the “PPC Academy” series, Search … [Read more...] about PPC News Roundup for 3/19/2010
Search Results for: call to action
Increase Conversion Rates with Minimal Effort, Time and Money
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, new promotions, new content, etc. However, if you’re working with graphic … [Read more...] about Increase Conversion Rates with Minimal Effort, Time and Money
New Contact Form Extensions Beta from Google – Super Cool
Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’. The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a … [Read more...] about New Contact Form Extensions Beta from Google – Super Cool
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer. The multivariate testing allows you to add in a piece of code to your … [Read more...] about A Gazillion Ways to Test Landing Pages to Increase Conversions
PPC News Roundup for 11/13/2009
Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics... The next installment in the SEM Beginner Series explains the use of dynamic text and how it can be … [Read more...] about PPC News Roundup for 11/13/2009
PPC News Roundup for 11/6/2009
AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on each of the tabs. Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of … [Read more...] about PPC News Roundup for 11/6/2009
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and … [Read more...] about 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the promises made – are obvious and hopefully familiar. While your ad text in this situation may appear to be optimal, there are countless … [Read more...] about Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should take you to the product you wanted, only to land on a page that left you wanting more, lost or worse case, forced to search further into the site for the exact … [Read more...] about How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
Our Greatest Hits for September!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost … [Read more...] about Our Greatest Hits for September!
Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a strong call-to-action. Both of these articles emphasize the need to continually test the various elements of your landing … [Read more...] about Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
There's nothing worse than realizing you're sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We're not medical professionals, so we won't offer any cold remedies. But we are PPC … [Read more...] about Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
