As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t convert as well as specific or long tail keywords, and they typically cost more since they drive large amounts of possibly untargeted traffic. However, … [Read more...] about How to Fit General Keywords into a Profitable Campaign
Search Results for: conversion rate
How to Use Analytics and Reports to Get to Know Your Customers Better
We've been walking in searchers' shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets in understanding search behavior. More specifically, the PPC search engines all offer invaluable reporting features detailing ad and keyword performance, but … [Read more...] about How to Use Analytics and Reports to Get to Know Your Customers Better
How to Predict When Your Traffic Will Drop and Ways to Prevent It
As part 2 of our 'Walk a Mile in a Searcher's Shoes' Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for my clients through PPC. It’s actually very obvious, if I were to have just looked at the past year performance of my PPC account, I would have known which keywords increased in … [Read more...] about How to Predict When Your Traffic Will Drop and Ways to Prevent It
How to Write Ad Texts that Promise and Landing Pages that Deliver
Every day this week, PPC Hero is going to walk a mile in a searcher's shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades. You have to know how to write concisely and effectively, being comfortable with statistical data is a must and you've got to know how to … [Read more...] about How to Write Ad Texts that Promise and Landing Pages that Deliver
PPC News Roundup for January 16, 2008
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product converting better over a choice of three, long scroll text and different calls to action on your landing page, which could also be … [Read more...] about PPC News Roundup for January 16, 2008
Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view these blogs as our allies in the good fight of better PPC management! We have discovered numerous insights and tips from … [Read more...] about Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Looking for a one-time campaign tune up? Yahoo!’s new campaign tune up tool gives … [Read more...] about Our Greatest Hits for December!
7 Ways to Be Sure You’re Writing the Best Ads Possible
Over the past week we've discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we've devised a guide or checklist to writing the best ad text. When beginning to write from scratch or re-write your existing ad text, … [Read more...] about 7 Ways to Be Sure You’re Writing the Best Ads Possible
You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer
This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few): Write benefit-driven ad text Use promotional offers and calls-to-action Qualify our leads as much as possible But let's be honest; even with all of these tactics at your disposal, you will never write … [Read more...] about You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer
How to Use Dynamic Keyword Insertion to Hook Customers
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I'd like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user's actual … [Read more...] about How to Use Dynamic Keyword Insertion to Hook Customers
Yahoo!’s Tune Up Tool a Bust? Follow Up from Last Weeks Posts
Last week I wrote on Yahoo!’s new tool called the Tune-Up tool. Just to re-cap, the tune-up tool performs a one-time analysis of a non-optimized campaign. Based on the results, it proposes optimal bids and match types for the campaign’s sponsored search keywords, as well as a suggested campaign daily spend limit. I said I would follow up on the performance suggestions the tool … [Read more...] about Yahoo!’s Tune Up Tool a Bust? Follow Up from Last Weeks Posts
Don’t Have the ‘Set It & Forget It’ Attitude: Interview with Dave Davis from RedFly Marketing
Dave Davis is the Managing Director of RedFly Marketing, a search engine marketing firm based out of Dublin, Ireland. Dave oversees search engine marketing, search engine optimization and pay per click management. According to Dave's Bio, he attended DIT with a Computer Science Degree where he learned almost all the facts of life. He apparently loves to travel and also … [Read more...] about Don’t Have the ‘Set It & Forget It’ Attitude: Interview with Dave Davis from RedFly Marketing
