Facebook has actually been trying over the past six months or so, which has been so tremendous for us advertisers. (I wonder if it has anything to do with this.) One of the more prominent of Facebook's new options for marketers is the release of partner categories in April of 2013, which uses third party data to create new categories for targeting. This powerful new feature … [Read more...] about Facebook’s Partner Categories: The Complete List (So Far)
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Content Marketing and Facebook: Paying For Readers?
Did you know buzzfeed advertises on Facebook? Did you know they’re not advertising for paid subscriptions or buzzfeed t-shirts or anything, but simply flogging their content/articles? Check it out: Of course, when I say their articles, that’s not entirely true; they only really advertise “paid content” or “native advertising” -- i.e., posts that a corporate … [Read more...] about Content Marketing and Facebook: Paying For Readers?
Facebook Ads: The Brilliant Ones Make It Look Easy
Whether it’s ballroom dancing, sports, movies, or advertising, genius make it look easy. And what’s so freaking cool about this Facebook ad, is that it really does fall into that category. Take a look and see for yourself: If it doesn’t look amazingly ingenious, that’s sort of my point. But, seriously, think about this one through with me: You’ve got a pair of … [Read more...] about Facebook Ads: The Brilliant Ones Make It Look Easy
How To Create Customer Profiles For Your Facebook Ad Campaigns
What is a customer profile? Police are notorious for creating profiles. They put these together to help others know what to look for when hunting down a criminal. We're not going to be hunting down criminals today, but we will be talking about how to create a customer profile. We will use these when we start our facebook advertising campaigns. Let's pick an affiliate product … [Read more...] about How To Create Customer Profiles For Your Facebook Ad Campaigns
What Some Facebook Ads Actually Get Right
I’ve spent a lot of time in this column deconstructing either bad Facebook ads, or good Facebook ads that could be made a lot better. And I’d like to think that’s helpful, but at some point the question comes up: so are there any Facebook ads you like? And in answer, I’m showcasing three ads that I’ve come across which I think do a fine job of capturing the viewers attention … [Read more...] about What Some Facebook Ads Actually Get Right
Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture. But Jaws did scare people. Granted, it was a moving picture, but still -- just a picture of a shark that can’t actually hurt you. And yet it scared tens of millions of movie goers when it came out, and hudreds of millions more over the years. So while lazy ad … [Read more...] about Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
“Big Facebook Reveal” Actually IS Pretty Big News!
Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that Facebook has spent months designing. The three big ticket items involve standardizing the user interface for all devices, improving image … [Read more...] about “Big Facebook Reveal” Actually IS Pretty Big News!
Facebook Ad Targeting Gone Wrong
Facebook ad targeting only works if the ad’s messaging is just as targeted as the ad itself. Just before Valentine's day I found this on my Facebook page. And note that it was MY page: Now, normally I’m a pretty good candidate for a Valentines Day ad, seeing as I’m married and would like to avoid the dog house come February 14th. But generally speaking, I’d like to … [Read more...] about Facebook Ad Targeting Gone Wrong
Free Hosting – Facebook Ads Case Study
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don't as much want to talk about the free hosting companies or hosting in general as we know their clicks are super expensive. In this post I'll teach you how to get explosive traffic through Facebook ads and … [Read more...] about Free Hosting – Facebook Ads Case Study
Facebook Ads: Fan Pages vs Landing Pages
Facebook recommends you send your ad traffic to your fan page -- they want to keep you within the FB eco-system. And there are some solid reasons for that: People who have decided to get on Facebook, generally want to stay on Facebook -- they don’t want to get too distracted with some other link If you leave Facebook, they have to put up a warning to your visitors, … [Read more...] about Facebook Ads: Fan Pages vs Landing Pages
Facebook Ads: Don’t Bury the Lede
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the healdine sucks. Big time. Why? Because as soon as you see the “Learn” part of it, you assume that it’s an ad placed by a for-profit school. … [Read more...] about Facebook Ads: Don’t Bury the Lede
Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Facebook’s New Conversion Tracking is Pretty Great
