New client account assignments are not a task to be taken lightly. In fact I would say this might be one of the most crucial steps in onboarding new business. Account Managers (AMs) can’t be assigned like used car lot salespeople (“Whose turn is it?”). Why is that? Because just as any account has multiple facets of need, Account Managers have different experiences and focus … [Read more...] about 6 Factors to Assigning the Right PPC Account Manager
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Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google released a new guide to Shopping Campaigns. [Inside AdWords] And while they were at it, they also made their annual update to the Product Feed … [Read more...] about Morning Clicks: Mobile is Taking Over the World, and Back-to-School Season Already?
The 12 Steps for PPC Management
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently. When I deviate from these 12 steps, performance tends to suffer and account (not to mention client relationships) get even more difficult … [Read more...] about The 12 Steps for PPC Management
Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Bing released some big news this past week. They decided Google had it right all along, and now plan to release what Google AdWords describes as … [Read more...] about Morning Clicks: Bing Releases New Device Targeting, Auto Tagging, Google Makes Mobile Ad Changes, and more
Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written ads for an 11-year-old? Might be time to dust off the ol' ad copy handbook and see what it says about targeting children. [Advertising … [Read more...] about Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
What John Oliver’s Net Neutrality Rant Means for Digital Marketing
Late Sunday Night, former Jon Stewart fidus Achates and present host of HBO’s Last Week Tonight, John Oliver, delivered a rousing excoriation of the pending decommitment to Net Neutrality to an audience of some 1.1 million Game of Thrones hangers-on. In doing so, Oliver fanned new life to the flames risen from the May 15th vote to pass new Net Neutrality rules. Net … [Read more...] about What John Oliver’s Net Neutrality Rant Means for Digital Marketing
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Save Time & Increase Performance Through Bid & Budget Automation
Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can improve account performance. What I Talked About I presented a case study about how Acquisio’s automated bid and budget management … [Read more...] about Save Time & Increase Performance Through Bid & Budget Automation
3 Alternative Platforms For Recruitment PPC
The recruitment pay-per-click vertical is a slightly different animal, especially when it comes to job aggregators like Indeed and Simply Hired. While I’ve seen success with traditional AdWords and Bing campaigns for recruitment pay-per-click programs, expanding into job aggregators and social career networking platforms can help increase your qualified candidates and … [Read more...] about 3 Alternative Platforms For Recruitment PPC
Eight Steps to Craft the Ultimate PPC Landing Page
From time to time, PPC Hero will publish a stellar post from an equally stellar author, and this is one of those times. This post was written by Oli Gardner, landing page expert and co-founder of Unbounce, one of our favorite optimization and testing tools for landing pages and CRO. Follow him at @OliGardner. -- If you care about your conversion rates, you know that every … [Read more...] about Eight Steps to Craft the Ultimate PPC Landing Page
7 New Bing Ads Features – Including Product Ads!
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are just minor tweaks like sorting campaigns by budget, but others like “Product Ads” and “No More Charging for Forwarding Numbers” could really impact your Bing PPC program. … [Read more...] about 7 New Bing Ads Features – Including Product Ads!
Turn A Lazy AdWords Report Into A Money Making Tool
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic* is just that: Underutilized Reports. This week we’ll go over reports we use in AdWords, Bing, Facebook, and Analytics that we find to be particularly useful … [Read more...] about Turn A Lazy AdWords Report Into A Money Making Tool
