At WordStream, we firmly believe in the power of the long tail for cost-efficient, high-converting paid search marketing campaigns. Long tail keywords are an effective marketing tactic for every kind of business. However, if you're a niche, specialty business and you haven't yet embraced the long tail, you really need a reality check! Long-tail keyword marketing is absolutely … [Read more...] about Why Specialty Businesses Need Long-Tail Keyword Marketing
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PPC Hero Blog Series
We often explore complex search marketing issues with in-depth analysis & research. To really give a topic the attention that it requires, we will write an entire series of articles that focus on one hot PPC topic. This is where our blog series come in! We craft each blog series so that it is truly an authoritative document on the topic at hand. The Dynamic Series … [Read more...] about PPC Hero Blog Series
Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo. Pricegrabber is a cost-per-click program just like Google, Yahoo and MSN. However instead of creating campaigns, ad groups, … [Read more...] about Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
PPC News Roundup for 12/18/2009
Properly organizing keywords in your PPC campaigns is crucial to success. Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use. Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out … [Read more...] about PPC News Roundup for 12/18/2009
PPC News Roundup for 12/11/2009
With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices. Don’t forget to take advantage of all the free tools that are out there to help you with your PPC campaigns. Search Engine … [Read more...] about PPC News Roundup for 12/11/2009
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer. The multivariate testing allows you to add in a piece of code to your … [Read more...] about A Gazillion Ways to Test Landing Pages to Increase Conversions
PPC News Roundup for 10/30/2009
It's finally here? Search Engine Roundtable suggested that the New Microsoft adCenter Desktop Beta is Coming November 6th. If you decide to test out the new application be sure to save your online adCenter account beforehand to avoid data loss. Search Engine Journal recently reviewed "KGEN" – the Keyword Generator from Firefox. The application allows you to quickly see which … [Read more...] about PPC News Roundup for 10/30/2009
PPC News Roundup For 10/23/2009
I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can't reach your company 24 hours a day, it might be hurting you to have your ads running at 3 AM. All internet advertising and marketing these days is about quickly, continuously, and transparently … [Read more...] about PPC News Roundup For 10/23/2009
Prioritize Your Plan of Action and Make the Biggest Progress at the Fastest Pace
Once you have gained a working knowledge of the historical performance of the campaign, you can prioritize your action plan. When you inherit a PPC account, you need to prioritize the changes you are planning so that you will make the most progress at the fastest pace possible. Initially, you will want to make a series of swift adjustments that will quickly improve the … [Read more...] about Prioritize Your Plan of Action and Make the Biggest Progress at the Fastest Pace
How to Manage and Optimize Second-tier PPC Search Engines
Within this document, and on our blog, we focus mainly on Google AdWords and Microsoft adCenter. This is because these search engines own the lion's share of the search industry. However, second-tier search engines can generate supplemental traffic, leads, and revenue if they are managed and monitored properly. Each second-tier PPC search engine has a unique user … [Read more...] about How to Manage and Optimize Second-tier PPC Search Engines
Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I'll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was going on and some possible solutions. I am working with a client who sells high-end, custom office furniture. Over the past few weeks our … [Read more...] about Enhance Your PPC Conversion Rate by Reviewing Your Conversion Funnel
A Different Form of PPC Advertising You Should Consider, Soon
Yesterday, I had a call with a company that has only been around for about 9 months. I walked through a demo on how to use their search engine, in which they claim MSN stole their algorithm. I was surprisingly impressed with this search engine that I honestly had never used before. It’s called LeapFish. And no, they’re not paying me to blog about them. I feel LeapFish is an … [Read more...] about A Different Form of PPC Advertising You Should Consider, Soon
