I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How can we find negative keywords? How can we … [Read more...] about Embracing The Dark Side Of Negative Keywords
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4 New Pinterest Targeting Options Marketers Should Be Using
Pinterest is growing up and marketers should take note. Pinterest, still in its infancy, is just learning to walk, as the cool-guy teenager, Facebook, reports record profits. Facebook is running at full speed searching for more ways to place ads as they reach max ad capacity. In contrast, Pinterest just released a new conversion pixel as well as the ability to remarket to … [Read more...] about 4 New Pinterest Targeting Options Marketers Should Be Using
Best Practices To Optimize Your Holiday Shopping Program In Real-Time [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Best Practices To Optimize Your Holiday Shopping Program In Real-Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Supercharge Holiday Sales With These Must-Have … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program In Real-Time [Webinar Confirmation]
Best Practices To Optimize Your Holiday Shopping Program in Real-Time
More about this Webinar The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming. How can you get your most valuable … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program in Real-Time
Linking Up With LinkedIn: A Beginner’s Guide
Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
How Top Performer Campaigns Can Radically Change Accounts…For Better Or Worse [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How Top Performer Campaigns Can Radically Change Accounts...For Better Or Worse. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Top Performer Campaigns: Case Study of Hipster … [Read more...] about How Top Performer Campaigns Can Radically Change Accounts…For Better Or Worse [Webinar Confirmation]
On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
More about this Webinar In theory, top performer campaigns should always work. You are giving your top searches their own budgets and ad groups. You can write super-targeted ads. You can send them to specific landing pages. You are elevating them above the rest. They’re a fantastic way to expand and build new campaigns. But what happens when they don’t work? What do you do when … [Read more...] about On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
Google Announces Ecommerce Partnerships For Shopping
Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading … [Read more...] about Google Announces Ecommerce Partnerships For Shopping
Recounting My CRO Day 5-Second Showdown
#CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head in the 5-second showdown. We’re given everything we … [Read more...] about Recounting My CRO Day 5-Second Showdown
Dominate SEO and PPC Listings With These 5 Tactics [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Dominate SEO and PPC Listings With These 5 Tactics. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Whitepaper: 3 Areas Where PPC Insights Can Help You Optimize Your Overall … [Read more...] about Dominate SEO and PPC Listings With These 5 Tactics [Webinar Confirmation]
On Demand Webinar: Dominate SEO and PPC Listings With These 5 Tactics
More about this Webinar No matter what type of company you work for, you have probably found that PPC and SEO teams struggle to communicate and often work in silos. However, this connection is vital to the ability to leverage data from both sides and increase your conversion rate. You can’t make more people search for a query, but you can control how many of your listings show … [Read more...] about On Demand Webinar: Dominate SEO and PPC Listings With These 5 Tactics
How We Increased Ecommerce Pinterest Revenue by 1042%
I'm lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook. If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s … [Read more...] about How We Increased Ecommerce Pinterest Revenue by 1042%
