The 2020 PPC Hero Summit is a half-day, free online event. It’s designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND WE’RE GIVING AWAY 10 TICKETS TO HERO CONF AUSTIN … [Read more...] about Win a Ticket to Hero Conf Austin at the 2020 PPC Hero Summit
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January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
PPC Hero Summit Features Emerging Female Speakers in Paid Media
The 2020 PPC Hero Summit, a FREE, ONLINE event, is less than 2 weeks away. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND we'll … [Read more...] about PPC Hero Summit Features Emerging Female Speakers in Paid Media
Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
The 2020 PPC Hero Summit is a mere 2 weeks away. This is a FREE, online event, so you can attend from anywhere. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your … [Read more...] about Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
The 2020 PPC Hero Summit will take place in about 3 weeks and we have a jam-packed schedule for the online event! Kicking off the event at 11am EST will be a panel with Hanapin's President Jeff Allen, Microsoft Evangelist and well-known speaker Purna Virji, and Google's Agency Business Development Manager, Drew Whang. The three will discuss what's happening in the … [Read more...] about Sessions 1 & 2 at the PPC Hero Summit Features Google, Microsoft, and Taboola
December Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA will go into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there are likely minimal alterations to make. … [Read more...] about December Updates to Paid Advertising Platforms
40+ Ad Examples in the Ad Gallery
The Ad Gallery is one of the most comprehensive galleries of paid media ads to date. With over 40 digital ad types including visuals and specs, this will surely be the digital advertising reference you visit time-and-time again in 2020. You can use the Ad Gallery to filter by ad type and platform too. Say you're... looking to do ads only on Google and Youtube; just … [Read more...] about 40+ Ad Examples in the Ad Gallery
Master Your Cross-Channel Paid Social Strategy [Slack Discussion]
5 Tools to Find Your Audience on Paid Social Platforms
Preparing to launch a new social media marketing campaign can be a daunting task. The first big hurdle you have to tackle is figuring out what platform or channel is going to best achieve the results you need. The second is determining how to reach the right audiences on those platforms. This article will overview five tools that can be used to identify profitable … [Read more...] about 5 Tools to Find Your Audience on Paid Social Platforms
Finding a Mentor Who Can Alter Your Career Trajectory
“Structure dictates behavior.” “You can’t change the direction of a river by yelling at it.” “This being so, so what?”“Make other people the editor (versus co-writer) of your plans.” These are some of my most common sayings that I learned from my mentor. In my case this was a person who was paid to tell me to stop getting in my own way. He altered my career trajectory. Not … [Read more...] about Finding a Mentor Who Can Alter Your Career Trajectory
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
[Hero Academy Video] Setting Up Your First LinkedIn Campaign
LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter. If you are ready to start advertising on this platform, then this is the video for you. In … [Read more...] about [Hero Academy Video] Setting Up Your First LinkedIn Campaign